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Keyphrase Analysis Tools

Author's avatar By Dave Chaffey 15 Feb, 2010
Essential Essential topic

Tools to determine target keywords are well-established. But new tools - see Market Potential / Market Demand Tools - provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google Insights for Search.

For ideas on using these analysis tools - see this series on Keyphrase analysis by James Gurd.

Most popular keyphrase analysis tools

The best known and longest established keyword tools are:

Market Potential / Market Demand Tools

These are the newcomers to the field and often offer more sophistication in estimating the customer demand in terms of volume and types of searches.

  • Market Samurai Integrates data from several sources including Google, Microsoft and Yahoo! to find out potential market size. Impressive.
  • Keyword Examiner Windows-only Tool using Google Keywords database. Useful in that finds true competition based on quotes, title, backlinks.
  • Hitwise is powerful for its keyphrase analysis and competitor benchmarking tools. It's use is restricted to larger organisations, but I have found that agency/consultant access can be arranged as I have done on several occasions.

Keyphrase behaviour visualisation

  • Wordstream Another new tool for Keyphrase analysis brought to my attention by Bill Hunt. I'm not clear what it's differentiating features are?

Rank tracking tools for SEO

Other Google Tools

Google has a series of other tools which show seasonality in demand. Market Samurai uses many of these:

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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