Explore our Marketing Campaign Planning Toolkit

Why do start-ups fail? [#ChartoftheDay]

Author's avatar By Robert Allen 30 May, 2016
Essential Essential topic

Lessons to learn from Start-up failure

This week we are releasing our new growth hacking guide and have a bit of a growth hacking and start-up theme across the blog. Although we focus on the marketing side of start-ups pretty exclusively, it interesting to look at why start-ups fail, and see how this fits in with marketing issues.

A study by Quartz looked at 87 bootstrapped (that's Californian for growing without venture capital funding) start-ups which failed, to find out what caused their eventual downfall. Only 2 explicitly blamed poor marketing, which isn't a huge amount, although is above pricing issues, legal challenges or burn out, which are no small matter. If you're running a start-up or work for one it's a great chart to spur thinking and maybe even do a bit of soul-searching to think about where your weaknesses are and how you can avoid the most common traps.

why start ups fail

  • Source: Quartz
  • Data-set: 87 Start-ups without venture capital funding,  primarily based in America
  • Date: May 2016

Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

This blog post has been tagged with:

Start-up marketing

Recommended Blog Posts