SalesForce have released an Infographic on 'Social Ad' spending, collating resources from trusted sources including Nielsen and Twitter, to name a few. It promotes their Social Ad management platform.
Social media advertising spend is expected to almost double by 2017, so companies must be realising ROI as they can become more targeted with lead generation campaigns and profiling against those customers likely to buy.
'Social Media Ads reach the audience .. you can see which audiences you are engaging with the most and ensure your ads are being bought correctly', Peter Goodman VP of SalesForce.
Their evaluation of trends includes the impact of mobile ads on consumers on platforms including Twitter and Facebook and the top 10 countries being targeted (UK is 2nd!).
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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