How will this on-page SEO and copywriting template help me and my business?
There are several ranking factors that affect on-page copy. Each factor affects the way you structure your content, but balancing all of them while you're trying to write engaging copy can be difficult. This is especially true if you are editing existing content on your website and trying to restructure copy so that is is SEO-friendly.
This on-page and copywriting template is designed as a practical resource to help content editors improve how they create and update pages to improve their organic search rankings. It primarily focuses on best practices for Google. Other search engines, such as Bing, use similar on-page ranking factors.
We created this 18-page downloadable template in a Microsoft Word format so that it can be easily edited for your business. We encourage you to add notes or examples to make it more relevant for your industry…
How will this template help me and my business?
Content marketing is a powerful technique, both to engage your audience personas and to achieve the marketing outcomes you need throughout the customer lifecycle. This template will help you generate new ideas to improve your content. From improving lead magnet content to encouraging existing customers to engage, you’ll be able to unlock newfound performance with the help of this template.
You’ll find structures for mapping out your current use of content and how to compare it to your competitors. Once you’ve done this, you’ll find guidance on conducting brainstorming workshops to develop new ideas.
Who is the template for?
This ‘hands-on’ template is designed for anyone actively involved in creating and implementing content marketing strategies and marketing campaigns. This may include:
Digital marketing managers and marketing managers
Content managers
Marketing or digital marketing executives
Account managers in an agency working with clients to develop their…
How will this report template help me and my business?
If you’re operating online, you need to have a clear picture of how your website performs in supporting your inbound marketing. Without an understanding of how many people arrive at your site, who they are and what they do when they land, you’re essentially 'flying blind'.
By reporting on traffic, audience interactions, conversion to marketing outcomes and identifying improvements, you’ll be able to make informed decisions about tests to make site sections or calls-to-action more persuasive. Not only that, you’ll be able to prove the long term worth of such activity by showing any increases in traffic, conversion or engagement.
We’ll walk you through each step of the reporting process in this website performance report template, while showing you how to use GA4 to run reports. Created in Microsoft PowerPoint, this template is a great solution for tracking progress over time. Not only…
How will this report template help me and my business?
Email marketing is one of the most popular digital marketing channels, which means that:
It’s a proven method of effectively communicating with your customers
Those same customers receive hundreds of emails a week from brands vying for their attention
It’s important to review the contribution of digital marketing to maintain or improve its effectiveness
Effective reporting on your email marketing campaigns is essential if you want to cut through the noise and keep your customers engaged. Through accurate reporting, you can learn your average open and click-through rates, assess the impact on website conversions ‘beyond the click’, understand how well different types of email perform, discover which times are most effective for your customers, and create longer-term growth and engagement from your email list.
We’ve created this PowerPoint template for you to use when creating your own monthly, quarterly or annual email marketing…
How will this guide help me and my business?
Partner marketing as a concept has been around for a long time and continues to grow, particularly in the technology industry. For partner marketing to work and fulfil the promise offered by each partner, it’s critical to have all the elements of people, strategy, and culture in place and at all times.
But even when a partner marketing approach is taken, the potential can be doomed by time wasted in endless meetings, unspent marketing development funds (MDFs), not using a defined process, and inadequate training.
That's why we've created this guide and accompanying template to help you assess and improve your channel marketing and partner marketing approach. In it, we'll show you the seven factors that you should use to audit your channel and partner marketing activities before giving you a simple template to complete your assessment, plus our best practice recommendations to…
How will this report template help me and my business?
Social media is established as a core digital communications channel. Communicating with existing customers via their preferred social networks can keep them up to date with new offerings and engaged with your brand. Social media amplification is a great way to gain awareness from potential customers.
By reporting on your social media performance, you’ll be able to show how your brand (or your client) is generating conversation and interaction online through a variety of profiles. You’ll be able to show how fast your followings are growing, what kind of posts get people talking, and which profiles are leading to goal completions in analytics.
This social media report template, made in PowerPoint, walks you through each step of the reporting process. Once you have input your information in this template you will be ready to create detailed social campaign statistics and summarize any further…
How will this segmentation and targeting workbook template help me and my business?
One of the greatest benefits of digital marketing for businesses is the potential it offers marketers to deliver relevance. To improve the response of communications and gain better ROI, “relevance, relevance, relevance!” should be the mantra of marketers. Targeting options are available both through free, organic channels like email marketing and search engine optimization (via content marketing), but particularly through paid channels which use biddable media like Google Ads (including YouTube), and social media ad options including Facebook, Instagram, and LinkedIn.
However, using online targeting techniques is easier said than done because of the sheer number of targeting methods available to increase relevance, engagement, and response. That’s where this targeting workbook template comes in. It will help you complete a strategic review of your digital targeting techniques across paid, owned, and earned media.
Conducting a strategic audit is an essential…
How will this template help me and my business?
As a marketer it is likely that you will have heard of the SWOT analysis technique. It’s widely used to help review the effectiveness of business and marketing plans. A SWOT contrasts the internal strengths and weaknesses of business activities with external opportunities and threats that are available to anyone in the marketplace. It’s typically used to inform potential strategic initiatives as part of a situation analysis stage during the strategic planning process.
However, you may not have heard of the TOWS matrix, which is a powerful technique to turn a SWOT into a forward-looking analysis tool which can be used to generate strategic initiatives that can then be prioritized.
For us, it’s an essential ‘mindtool’ for reviewing strategic options for marketing or digital strategies which we recommend as a key part of our RACE digital planning framework. These analysis techniques work well…
How will this template help me and my business?
Today’s websites shouldn’t be static with updates every few years. To ensure they are effective they should be dynamic with regular planned updates and tests as part of ‘always-on’ marketing. Within our 90-day planning template we recommend you identify new development initiatives every 90 days to improve the customer experience or make it persuasive.
Each website development needs to be specified for your design and development team. This template is based on our approach which our team has developed over the years based on our experience in agency and client business. It’s shared to help our members support their development activities and compare to their approach.
Without this approach, we found that often the business goals of the improvement, target audience, and KPIs to measure it weren’t fully considered. A template like this can ensure that improvements meet business needs and will ‘move the…
How will this example plan help me and my business?
Marketers’ needs are changing at an incredible rate, influenced heavily by technology, data, consumer demands, talent, and financial pressures. Marketing agencies must be adaptive and reflective of clients' needs in order to stay ahead of continuous developments. Those who can adapt are likely to flourish, and that means having a detailed marketing plan to work from and KPIs to measure against.
This example plan has been created, both as an example for you to read, and a template to modify with your agency's targets and strategies. It considers a hypothetical agency, Splurge, that primarily works with martech businesses and presents an example of how the company could grow its leads, engage new audiences, and monitor its marketing activities closer.…
