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As email marketers, we don't like to admit it, but we all do it at one point or another. We will annoy our customers. This is, unfortunately, part and parcel of email marketing, my little email geeks. You can't please all the people all of the time.
So what annoys our clients? What are their pet peeves?
In our chart, we can see the main irk is getting emailed too often at 47%. This is no surprise. But what are the others? Let's look at the other top 3.
You won't know what your clients think unless you conduct your own survey. So before you begin with your email marketing strategy, do your research - don't guess! Research may prove that emails should be short, but your clients may prefer long and detailed copy. Do the research and you may be surprised.
By Kim Greenop-Gadsby
I am the Email Marketing Manager for Smart Insights. I manage all our email marketing and our automation platform. I get very excited about all things email because I'm just a #EmailGeekUK. I was born and bred in South Africa and have over 16 years experience in web development and digital marketing. When I'm not being an email geek, I spend my time with my husband, two sons and our menagerie of pets.
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