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10 ways to make your email work for mobile

Author's avatar By Dave Chaffey 14 Oct, 2011
Essential Essential topic

and six mistakes to avoid disastrous mobile emails

A couple of days ago we summarised the latest Comscore research showing the popularity of email on mobile devices.

Given the rise and rise of mobile email, it's important to ask your agency or ESP what they're doing to get the email experience right for subscribers using mobile devices. To help here, earlier in the year we wrote a 5 step guide to designing emails for mobile you may want to check out.

I hope this new infographic may also help - it's from Litmus, the email testing service. Step 6 is making sure you test on the main platforms you're targeting.

Print / view large scale infographic.

Auhtor's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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