9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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Which are the most popular email clients? [#DigitalInsights]

The Top 10 world ranking email clients

If you're an email marketing specialist you'll almost certainly know Litmus for their awesome email analytics tool and great insights. We've featured them several times before, including this great infographic showing trends of Email client share.  Here is the latest update from their Email client market share site which they update each month.

email client marketshare litmus

We would probably expect Apple to be dominating due to the surge of iOS mobile devices and growing popularity of Apple devices, though it's interesting to see that Outlook is still popular and it reminds us of the importance of testing the effectiveness of designs for Gmail on different clients. When interpreting these results, we need to bear in mind variation across desktop and mobile usage and demographics which Litmus have in their other reports.

Litmus collated over 835 million email opens worldwide, to share these trends. We know that it's only an estimate, due to image blocking email previews across different clients but a good source of statistics, to use with other sources to keep on top of trends.

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.

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