9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionGet started
If you're an email marketing specialist you'll almost certainly know Litmus for their awesome email analytics tool and great insights. We've featured them several times before, including this great infographic showing trends of Email client share. Here is the latest update from their Email client market share site which they update each month.
We would probably expect Apple to be dominating due to the surge of iOS mobile devices and growing popularity of Apple devices, though it's interesting to see that Outlook is still popular and it reminds us of the importance of testing the effectiveness of designs for Gmail on different clients. When interpreting these results, we need to bear in mind variation across desktop and mobile usage and demographics which Litmus have in their other reports.
Litmus collated over 835 million email opens worldwide, to share these trends. We know that it's only an estimate, due to image blocking email previews across different clients but a good source of statistics, to use with other sources to keep on top of trends.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.
Start the discussion on our community and social networks
Recommended Blog Posts
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..