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What is the ideal length of everything online?

Author's avatar By Susanne Colwyn 26 Jan, 2015
Essential Essential topic

Every piece of content should be as long as it takes to convey the message, and no longer...

How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of  content should be (taking into account the restrictions of our platforms)? For example, length of our updates across Tweets, Facebook updates, LinkedIn posts, Videos, and slideshares, email marketing subjects ...

Well  the folks at Buffer  and Sumall have been looking into this and we thought this was an interesting summary to prompt that question - should we be doing this differently?

Highlights: Tweets receive a 17% higher engagement rate if they are no more than 100 characters and the Top YouTube Videos are no longer than 3 minutes.

Of course the right answer is 'it depends' copy needs to be long as its needed, according to your audience and sector?



Auhtor's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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