Explore our Email Marketing and Marketing Automation Toolkit

A great dynamic email template example

Author's avatar By Dave Chaffey 30 Jul, 2012
Essential Essential topic

London 2012 template shows Enewsletters don't have to be boring

While this email template didn't entertain me as much as Danny Boyle's opening ceremony I thought I'd share it as an example of "state-of-the-art" email marketing.

It shows all these features well:

  • Dynamic content insertion for relevant events/images for days based on location
  • Multi-column design style
  • Accessibility and mobile support through text version
  • Simple social media integration

It also ticks many of the boxes in a previous post giving other Enewsletter examples and a 24 point creative checklist

Maybe something to show your agency when you're next briefing them - it shows a style that could work for both B2C and B2B email templates.

I'm not sure who's behind it, but I was discussing it with Tim Watson and he though from eDialog. Not sure how. Tim?

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

Recommended Blog Posts