These B2B brands know a thing or two about video. Are your B2B videos as engaging?
B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and entice consumers. Yet for B2B marketers video is still somewhat of a new field, even though the possibility of creating and sharing video online has been around for about ten years now.
Download Expert Member resource – Video and YouTube marketing guide
Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services. Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence a wider audience.
Most companies focus case studies on their products and services, then talk about the value they’ve added to a client’s business. Salesforce flipped this on its head by focusing their success stories on the customer’s goals and aspirations, then showing how they’ve achieved them together. These videos are about real human challenges first, software second, they're interesting to watch and get the audience thinking about their own business challenges.
Hubspot take animatedexplainer video (examples) to a new level with this video. Starting with a story that every marketer can relate to, they then demonstrate how they can provide a “happily ever after”. It’s nice to watch an explainer video mixing live action footage with animation, rather than the same old 2d vector animations most B2B brands go for.
If you're thinking of creating a video for your B2B brand, it's worth learning from these industry leaders. You don't have to have a big budget to tell a story and entertain your potential customers, the point is to get creative and think outside the box.
Thanks to Jonathan for sharing his advice and opinions in this post. Jonathan has 10 years’ experience in B2B marketing, working with global brands. In his role at White Collar Videos he helps marketers use video to generate awareness for their brands and boost their inbound marketing efforts to win more business.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.