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Measuring Content marketing ROI [Infographic]

Author's avatar By Susanne Colwyn 01 Aug, 2014
Essential Essential topic

New research shows 72% of brands don't measure success

Content marketing is now a key digital strategy, but this infographic shows that  measuring content marketing effectiveness is still a challenge for many marketers.  Research from surveys including the joint SmartInsights-Hubspot Content Marketing ROI research highlights shows that companies are struggling to know how to measure content marketing ROI. Recently, Bite's research shown in this infographic supports this - they commissioned RedShift Research to survey over 100 Marketers to find out the roles of who is driving content marketing, resources allocated to it and the importance of video content.

Key findings include:

  • 81% of companies have a dedicated Content Marketing role or are looking to invest in a this as the board sees this as a priority amongst 43% of businesses.
  • Top 3 benefits of content marketing are: to drive sales, customer retention and customer loyalty.

contentmarketingwith biteresearch

Expert members can download our guide to measuring content marketing effectiveness and our Content Marketing Strategy Guide for advice on how to create your content marketing plan and tools to measure success.

 

 

 

 

 

 

 

 

 

 

 

 

 

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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