Five killer marketing management team strategies that will improve your output
Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition.
If you’re planning a business campaign or venture, you need to form a killer marketing management team.
It will ensure enhanced visibility of your brand and a higher potential for your business or company.
Here are five killer marketing management team strategies that you should implement:
1: Prioritise a content strategy
If you want to promote your company or products, it’s essential to prioritize online content. Having good content sets your website apart from your competitors and delivers the correct message to your customers.
Content marketing includes creating and sharing information such as blog posts, news, videos, white papers, infographics, how-to guides, case studies and photos and is one of the best ways to market your website and your business or products.
If you have great visuals, videos, taglines, and great design people will want to visit your site and return. You should always use proper market research by defining the personas for your website. Taglines and slogans are important for capturing your prospective audience.
By implementing these into your marketing management team strategies, your website will also boost your SEO and help to position you as an expert in the field.
You should also make sure that your website includes keyword-rich content that delivers your message and a call to action.
2: Employ the right staff
You need to make sure that you employ the correct team for your marketing management strategies. You can do this by making sure that you have staff that is comfortable with writing online content from your current workforce. If you don’t have any staff who are good with words and visuals, then it’s up to your HR and management to employ in-house staff or hire freelancers from sites such as upwork and People Per Hour.
You need to decide if you want freelance writers to become regular members of your marketing team or whether you want to hire in-house writers. Once you’ve made the decision its time to start interviewing for the right staff.
When you interview staff for marketing positions make sure that you ask the right questions otherwise you may find yourself with the wrong people in the wrong job roles. Many companies are now turning to video interviews as a way to access potential employees.
This method saves the company and candidates both time and money as well as being able to interview candidates from other countries.
3: Launch a social media campaign
According to Statista in 2022, the number of monthly active social network users is projected to reach 42.88 million individuals. This would be an increase of over four million new users from 38.01 million users in 2015. This increase can also be seen in the penetration rate. Between 2015 and 2021 it is predicted to rise by 7.33% form a 55.18% penetration rate in 2015 to penetration of 62.51% in 2021
However, an article on Marketing Tech News says that research by Turnerlittle shows that that 60% of businesses are using social media, a figure which drops slightly to 57% for small businesses.
The research by Turnerlittle also shows that 20% of small businesses are not planning on investing in social media in 2018.
By using social media, you will create a positive image of your brand and help to spread the word about it. You can achieve positive results by publishing short stories in the form of articles, videos, photos and Instagram stories.
4: Use a project management tool
When you are planning out a marketing management strategy, one of the most helpful things is to have a clear plan of individual’s roles, What you hope to achieve and target dates. Project management tools are ideal for this because it's important to make sure that you can collaborate with the team using reliable, user-friendly project management tools.
Google’s initiative to share their management tools shows you how to run, set up meetings and set goals, so no deadlines are missed. It will also be easier to track how much time each person has spent on the project and calculate their hours.
When choosing a suitable project management tool make sure that your team can identify tasks, create estimates and supply their available to work of each project. Building a schedule will help meet them stick to deadlines easily.
Make sure that you use a SWOT analysis to document all the risks you identify within the project schedule. The scheduled risks should be monitored and managed on a weekly basis with the whole team taking part.
Try and keep each task around 80 hours or less because anything which is greater than 80 hours becomes difficult to manage.
5: Always budget for marketing
Before you spend any money on digital marketing, it is crucial to ensure the right measurement tools are in place.
When implementing marketing management strategies, it’s important to remember the financial aspects of the business as well as the brand promotion and messages.
Without budgets, you will end up getting lost and overspending. If your business doesn’t have a financial department, you should introduce this to a few team members so they can keep track on spending on each campaign as well as tracking how much time staff is spending on each project.
It’s essential to create a marketing strategy and set monthly or yearly marketing budgets to make sure it happens. A marketing budget is a guide to ensure that you are staying on target with estimated costs and actual costs.
Look at spending your budget on Paid social, Keyword research, content distribution and email lists.
The best thing to do is to appoint a marketing finance manager within the team who is responsible for spending, this way all the other team members can concentrate on the creative parts such as design, social media, and content.