Boost your content ROI!
It's time to get creative! Transform your content marketing strategy and
boost your content ROI with our free guide #ContentMonth
A genuine framework to operationalise your inbound (or content) marketing
We're big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well - it's gold standard stuff in terms of best practise. Check out their Revenue Blog, Revenue SlideShare and their Revenue Stream. One of their most popular, highly effective, awareness generating pieces of content (this blog being a case in point) is their Content Grid, which has just had a refresh, see below.
This v2 builds upon the original (see right at the bottom) - illustrating the connection between content type and distribution channel. It now adds on the perspective of the buyer, the concept of a multi-stage conversion funnel, and a comprehensive collection of KPIs, we blogged something related to those KPI's earlier this week for content marketing. As Eloqua remind, “What isn’t measured, isn’t purchased,” we couldn't agree more.
Also - want to create your own infographic? - here's how they did it.
If you've not seen their original, award-winning Content Grid infographic below. it seeks to plot content type (yellow) and content distribution channel (red) across the two dimensions of how it should be leveraged (consideration or awareness) and how much of the team or company should be using or creating it.
Worth a ponder - what do you think?
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Start the discussion on our community and social networks
Recommended Blog Posts
What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..
Many marketers and businesses don’t really put together a detailed strategy to outline their blogging objectives Content marketing is well-known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..