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I was debating writing this post, after all there's so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I've not seen much written about how the event supports branding and marketing. I think there are certainly learnings for marketers like us, most of us who aren't multi-million pound brands.
So, what are the practical marketing ideas that we can really take from all of this? Here are our 4 lessons from the Stratos mission...
Are Red Bull changing marketing? In their own way, there's no shadow of a doubt. And yet my sense is that this is not anything like the marketing or sponsorship genius that I'm hearing, it's much simpler than that. Since day one Red Bull has lived it's own brand, born in Austria with guys throwing themselves down the slopes on boards and ski's, the brand has remained true to its roots. Red Bull is a consistently growing story that's based on knowing their tribe's passions. They're so close to their consumer that they have the big exciting ideas as easily as anyone else, they then confidently commit to doing the hard work of executing on it. Red Bull personify content marketing because they create stuff worth liking, sharing and commenting on. It's that simple, and that difficult.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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