9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

Download Guide
Explore our Content Marketing Toolkit

The History of Content Marketing [Infographic]

How content marketing has evolved over the last decade

Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published online. This has led to a shift in the approach to content marketing and a continuous change of best practices. Taking cues from Google’s constantly changing algorithms, content marketers and SEO experts have changed their opinions on keywords, platforms, and the definition of quality. What started as a way to provide useful information to users slowly became a platform for link building and monetization. This has led to oversaturation and a generally lower standard of quality.

The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards business goals and provides value to end-users. As technological shifts have impacted the type of content that users wants to consume and how they want to consume it, video, mobile, and social media remain important considerations for content creation and distribution.

2017 will see the increased importance in user-generated content and mobile optimization– along with quality– in order to avoid content fatigue.

If you're learning about the growth of content marketing, our video history of content marketing will also be interesting.

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

Start the discussion on our community and social networks

Turbocharge your results with our

Content Marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Content marketing management?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts