Which content types engage and influence technical buyers?
SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell 'their wares'. So how do vendors engage with these IT and tech purchasers and what type of content will they engage with?
The top influencers of purchase decisions are social, mobile and video content
Key takeaways showed that:
- 45% were influenced by a vendor's social presence and 55% are searching for product reviews.
- 41% purchased the product within six months of being exposed to a mobile ad.
- B2B companies are looking for information in 'bite sized chunks'.