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Influencing B2B Technical Buyers [Infographic]

By Susanne Colwyn 14 Mar, 2014
Essential

Which content types engage and influence technical buyers?

SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell 'their wares'. So how do vendors engage with these IT and tech purchasers and what type of content will they engage with?

The top influencers of purchase decisions are social, mobile and video content

Key takeaways showed that:

  • 45% were influenced by a vendor's social presence and 55% are searching for product reviews.
  • 41% purchased the product within six months of being exposed to a mobile ad.
  • B2B companies are looking for information in 'bite sized chunks'.

influencing b2b tech buyers infographics

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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