Message Houses are a simple but effective tool for helping your teams stay on message in their marketing communications across different channels. They can be applied not only for general company marketing and brand positioning, but also for other projects (such as events and conferences) and even for the messaging of an organization as a whole.
You might have seen Message Houses that look like the one in the image below: with an 'umbrella statement' inside the roof, three rooms underneath (each containing a different 'core message'), and with a first floor full of 'evidence, proof or support.'
Let's call it the 'multi-room Message House'.
The idea is to have the contents of your Message House inspire all other communications. Consultants like to tell their clients: 'Stay inside the Message House, and you'll be safe!'
At the …
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