Save up to 50% on annual marketing training memberships

The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers?

You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on social media, and are getting decent traffic to your site. Clearly, your marketing efforts are paying off.  How do you scale them up and extend your reach even further? Have you considered pairing up with an influencer? The right influencer can help you get a lot of exposure for your business. In this post, we’ll look at how you can make the process as cost-effective as possible.

What do influencers do?

Influencers have a reasonably extensive fanbase and regularly communicate with their followers. This can be done through blog posts, social media posts, and videos, to name a few. Their…

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals.

Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella Hadid and Emily Ratajkowski to advertise it as a glamorous party on a deserted island. When the festival turned out to be the biggest event failure of the century, many blamed the influencers associated with it. The New York Times even chronicled it in its article that spoke about the possible fall of influencers. [si_guide_block id="27934" title="Access our guide – Influencer outreach guide for marketing professionals" description="This extensive guide will give you all the knowledge and tools you need to source, interact with, and engage influencers to boost the reach of your business."] This influencer marketing…

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much of their marketing budget. [si_guide_block id="115521" title=“Access our Quick Win – How to set up a micro-influencer campaign" description="Our micro e-learning course covers everything you need to know about micro-influencer marketing and how to get started with your influencer campaign"/] In 2019, there’s no need to be a world-known celebrity to affect consumer buying behaviour. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise. Nano-influencers — those who are common social media users with less…

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms

Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies both large and small have enjoyed success with these ultra-modern campaigns, tapping into the potential of social engagement to drive brand awareness, broaden reach, stimulate traffic and boost conversions. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] That being said, influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves,…

These influencer marketing predictions will help you make more informed choices this year

With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we've compiled a list of the top influencer marketing predictions that will rule 2019. Let's take a look.

1. Brands will be focussing more and more on video content in 2019

Why is video still the king? Because videos are more engaging and authentic than all other forms of content. [si_guide_block id="27934" title="Download our Individual Member Resource – Influencer outreach guide for marketing professionals" description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, Facebook and more."/] Authenticity has, undoubtedly, been one of the key drivers of the success and popularity of influencer marketing. It’s the predominant reason why people do not trust traditional advertising…

Instagram is largely dubbed as the best platform for influencer marketing campaigns

If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the Quick Win here to learn everything you need to know. But first…why should you choose Instagram rather than another social network? So, why choose Instagram for your influencer marketing campaign? There are plethora of influencers on all major social networks – Twitter, Facebook, YouTube – but somehow, 93% of all influencer marketing campaigns happen on Instagram. Why is that? Why do so many brands prefer to work with Instagram influencers?

Reason no. 1: Instagram influencers have higher engagement rates than other social networks

The biggest reason why so many influencer marketing campaigns happen on Instagram – and why it’s also one of the best choices for influencer marketing – is because Instagram actually…

In the past couple of years, the popularity of influencer marketing has seen a meteoric rise

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their influencer marketing budgets over the next 12 months. But even as influencer marketing enters the mainstream, and more businesses see it as an essential part of their marketing strategy, marketers now have a new challenge ahead of them. Like any other marketing activity, significant money and resources go into the execution of an influencer program. So it shouldn’t come as a surprise that marketers are now closely looking at the performance of their influencer marketing campaigns to make sure…

Which creators to use to raise brand awareness and maximise your ROI

In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018 (Linqia, 2017). The industry is booming. As a relatively recent marketing trend, those who are new to influencer marketing may find the lingo may be a little confusing, and it may be hard to know who to use and when. [si_guide_block id="81741" title="Retail E-commerce Marketing Trends 2018" description="Get insight into 16 ecommerce trends for 2018, structured through our RACE Framework"/] The first phrase that must be defined is 'creator', versus the more commonly used, 'influencer'. Despite its name, those in influencer marketing generally tend to work more with creators than with influencers. Influencers are those social…

Advantages and drawbacks of different influencer marketing solutions.

Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017. This clearly indicates how influencer marketing has been growing over the past couple of years. And it definitely doesn’t show any signs of stopping. By 2020, the global spend on influencer marketing is expected to be anywhere between $5 and $10 billion. The growing popularity and success of influencer marketing have encouraged many marketers to focus more on it. 85% of marketers are using it, and 90% of them have…