Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion
The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the 'next best product' or 'next best content' within containers on your website as with the classic Amazon personalized recommendations (read their published methodology from this fascinating whitepaper from back in 2003). I originally wrote this post in 2010 when there were fewer personalization options. I have updated it annually since with recommendations provided via social media - do get in touch if you have a suggestion - TIA!
This is the latest 2017 update where we compare the full range of options from free personalization tools to low-cost and enterprise services across these four categories:
1. Analytics tools based personalization
2. Retail personalization
3. Content or commerce management system personalization
4. B2B website personalization as…
The 5 best tools for collecting and showcasing customer reviews
Reviews have become essential to buying and selling online with customers trusting customer reviews over 10 times more than descriptions or claims made by the brand itself. Reviews can also benefit a brands’ search marketing efforts, as often they will feature highly in SERPS, particularly for local results. They enable marketers to collect and request product and customer service reviews. Some tools also curate conversations happening on social media for brands to use as social proof on their websites.
Customer review and ratings tools enable marketers to collect and request product and customer service reviews. Some tools also curate conversations happening on social media for brands to use as social proof on their websites. We've researched five of the best customer review and ratings tools so you can decide which is best for your business. These tools have been selected to be particularly useful…
5 tools for assessing your online competitors
Site audience comparison tools provide marketers with industry and competitor intelligence to help inform decisions (e.g. new markets, new content strategies). Some of these tools also provide powerful segmentation capabilities. Typically, they do this either by aggregating Internet Service Provider data, panel data or a mixture of the two.
Whether you’re launching a new product, entering a new market or wishing to understand what’s driving competitor growth, these tools can provide the relevant information to help inform key decisions. They’re often used to support business cases, helping to identify opportunities and threats in the competitor landscape. So if you are looking to map your competition, build a case for a new product line or more investment in your website, these tools can be extremely useful.
Key things to consider before purchasing and when using these tools:
How to select the right data management platform and audience profiling tools for your business
A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display media, Email, CRM, Transactions (e.g. Point-of-sale). This includes first party data which the marketer collects on their site or through other customer interactions and on third party data pre-integrated into the platform, or data purchased from branded providers or lists. They also look to integrate desktop and mobile usage to provide a ‘single view of the prospect and customer’. As such they are also now commonly called Customer Data Platforms (CDPs) and Identity Management Platforms (IDMP). Users of a DMP can import known (i.e. an email address) or unknown (e.g. a cookie) data and use this to define audiences or segments. The DMP will then find new customers (i.e. similar audiences)…
6 Great Content Curation Tools
They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king too.
One need only think of products and features like Reddit, Facebook Trending or Twitter Moments to see how important content curation is to the general public. Cutting through the noise of clickbait and subpar content marketing is extremely difficult, and that’s why effective content curation can be so valuable.
Short On Time? Curate!
If you have the time, creating your own content is a powerful way to drive traffic to your site. One need only look at the stats for proof of that:
Content marketing costs 62% less than traditional marketing and generates 3x as many leads
Year on year growth of site traffic is almost 8x higher for content marketing…
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness?
To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog
Previously, we have rated the best tools for digital marketing overall, but we wanted to drill down to review the best services for SEO and content marketing to help readers this year.
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Use these landing page creation and testing tools to optimise the conversion rates of your landing pages
Lead generation is a key goal of digital marketing in many sectors. By testing landing page layout, headlines and copy you can increase lead volume and thus potentially sales using cost-effective techniques. By hosting test pages on the servers of suppliers you should be able to bypass the need for agency or IT department involvement to get test up-and-running rapidly. The tools listed in this post will help you design and test pages which improve the conversion rate to lead. SmartInsights has no relationship with any of these tools, we just want to help readers looking to utilise landing page testing tools by pointing them to quality providers.
Key things to consider before purchasing and using these tools:
Ease of use of setting up tests
Integration with CRM systems you use or plan to use
Use these Social Media Campaign Tools to run more effective Social Media Campaigns
Social Media campaign tools give you flexible campaign and advertising tools for running campaigns on all the major social media platforms. They provide a quick and easy method for setting up customer engagement campaigns, from templates for quizzes, surveys, and sweepstakes to white label options with full CSS editing and iFrame functionality. These tools can focus on a number of campaigns goals (e.g. driving engagement or collecting leads) and have powerful social sharing features out the box but with custom options ensuring each campaign can be tailored accordingly.
Key things to consider before purchasing and using these tools:
Whilst these tools provide a quick and easy option for many brands, ultimately these tools act as a third party between you and the customer limiting your control of the customer…
Use these live chat tools to engage your users at the most critical stage of the buying process
As customer expectations rise and users demand instant responses to questions & complaints, live chat tools are growing rapidly both in usage and in capability. 60% of those in the 18-34 'millennial' age bracket reported in a study for Forrester research that they preferred to have their questions answered via live chat than via phone. 44% of that age group also reported that having the ability to ask questions via live chat was one of the most important features a site could offer.
With the growing importance of live chat to the customer experience and thus your bottom line, you need to review what technology is available to deliver a great live chat experience, at a cost that is right for your business. That's why we've reviewed a wide range of live chat tools…
Up your slack game with these time-saving tools
What better way to boost marketing and sales productivity than using a productivity tool? Slack now has over 4 million users, and many marketing and sales tools have used that opportunity to reach more users by building integrations.
The good news for marketers and sales personnel is that you can now get more work done without having to leave your Slack channels. This article summarises what you can do with these 10 great Slack integrations.
I’m beginning with GrowthBot because it is a severely underestimated chat based marketing tool that can help you with content ideas, keyword research and monitoring your competition.
Once you have integrated the tool, you simply have to say “Hello” to have it suggest a dozen or so questions that you can then use as queries. Some interesting questions are “What…