Have you ever wondered what your SMS referrals are doing after they've clicked?
A whopping 98% of text messages sent are read, putting SMS in a completely different league to other forms or communication in terms of open-rate. But with its simple style and 160-character limit, it can be tricky to track how your campaigns are performing once you’ve pressed send. Including a link in your SMS means you can direct recipients through to richer online content by adding the ability to track who and how many people are clicking through to your website.
Tracking how many clickthroughs you receive on a campaign is awesome if you’re looking for data and statistics on how well the campaigns are performing and who’s interacting – but what about what they do after they’ve clicked on your SMS link? This is where this handy tool from Google really comes into play; adding additional information into your SMS…
Here are the 3 most important reasons why you should pay attention to your ecommerce personalization strategy today more than ever before
If your team is like most ecommerce organizations these days, you have already made some progress in your personalization journey by serving relevant content to your ideal customer groups and optimizing experiences that you serve. The ability to deliver true 1-to-1 personalized experiences across all channels has been the dream of every marketer — personalization increases loyalty, drives higher conversions and grows revenue.
Unfortunately, it has been incredibly difficult to deliver on individualized experiences at scale and various attempts at personalization over the past four decades have failed, resulting in greater unpredictability in revenue. With recent advances in artificial intelligence (AI), this changes. It’s finally possible for brands and retailers to deliver on the promises of 1-to-1 personalization and serve the ideal experience to their each of their customers…
Get Ahead With an Integrated Marketing Campaign
Integrated marketing campaigns bring different channels together to deliver a message that helps the customer to properly identify the brand or product being promoted.
One of the best examples of an integrated marketing campaign done right is from Compare the Market and their meerkat. By creating a toy that customers could own, the campaign went far deeper than a mere advertising campaign on TV or the internet.
The fun and friendly characters have helped turn insurance into something that even children can connect to and after a year, the campaign had helped to increase the market share of Compare the Market by 76%.
According to David Pickton and Dr Amanda Broderick, authors of Integrated Marketing Communications, there are four essential C’s that need to be followed in order to craft an integrated campaign. For anyone looking for ways to create a successful strategy of their…
How to avoid the costly data analysis mistakes that most marketers make
If you're a digital marketer, you can't failed to have noticed—there’s been a seismic data shift over the last several years that encourages empirical marketing based on data and analytics. The sentiment underlying this shift seems to be that if you think your art and copy are good, then you better have the stats to prove it.
This evidence-based approach is heartening in many ways, but many people are still learning how to apply its principles. Just because you have the numbers, doesn’t mean you know how to apply them. In this short article, I want to look at three 'boneheaded' ways that people are looking at their data and offer some suggestions to help put your data analysis back on track.
You’re Not Doing It At All
Sadly, a lot of people are in this category. But I get it. Again, the…
Engage the right influencers to get results from your Instagram marketing
When Kevin Systrom and Mike Krieger set out to create what we now call Instagram less than a decade ago, they just wanted to make a simple photo and video-sharing app. What they never anticipated is what Instagram has evolved into—a top marketing platform that has attracted startups and top global brands alike.
The spoil is an immense consumer audience that recently hit the 700 million mark. Instagram’s response was decisive through ad campaigns in the mould of sponsored posts tailored for specific target audiences.
Quite evidently, the owners of Instagram have not been the only parties to tap into the incredible financial benefits from advertisements. The meteoric rise of Instagram as a marketing tool has overseen an equally remarkable rise of Instagram influencers who can be likened to online marketing executives. In fact, currently, up to 12% of Instagram influencers…
75% of your email list is inactive and therefore useless. You need to win them back.
Reactivation is aimed at attempting to reintroduce lapsed subscribers to your content and re-engaging their interest in your brand, most commonly by creating a specific strategy and utilising specific content that aims to bring people back into your pool of active customers.
There are many elements and variables involved in the process of creating an email marketing reactivation strategy, but every brand that uses email marketing as part of their digital marketing strategy should look to build in an email reactivation strategy, as its potential to create impact for brands in any sector, should not be underestimated.
Why focus on reactivation and re-engagement?
75% of your email subscriber list may be inactive. This is a worrying statistic, as it means that three quarters of your subscriber base may not currently be engaging with your marketing content. Many of…
How influencer and affiliate marketing can work in tandem to win you more loyal customers
In life and in marketing, it’s always tempting to create dichotomies: those who like piña coladas and getting caught in the rain and those who don’t, for example.
But times have changed, and technology has fundamentally transformed how we consume information and make decisions. Even Jimmy Buffett isn’t taking out personal ads in the newspaper anymore, just as consumers are no longer waiting for brands to give them the information they want.
Instead, people have access to instant information at the click of a button. Through social media, they can also post to large followings, whip up their own movements, and educate themselves — all before reaching out to brands.
These changes mean marketers need to constantly think about how to engage and connect with consumers. Plus, they need to avoid false dichotomies when it comes to prioritizing who can…
Adblockers are here to stay. Marketers need to wake up to a new era
Sixty-three percent of users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent of internet users overall block ads. Just last year, PageFair published a report on ad-block rates that provided unprecedented insight into how many users utilize ad-blocking software when they browse the web. For example, ad blocking cost publishers around $22 billion during 2015, and U.S. ad blocking grew by 48 percent to a staggering 45 million active users as of June that same year. This widespread usage of ad-blocking methods has created a demographic that marketers can’t reach with traditional digital marketing strategies.
Especially because advertising is the way content on the web is financially supported, ad blocking can have a negative effect on marketing efforts. “Many of the most popular tools marketers use to measure and…
Have you thought of these 4 elements for your business website?
The internet has precipitated sweeping changes across cultures and redefined how we socialize, communicate, learn and most importantly, how we do business. With the number of people accessing the internet on a daily basis ever increasing, the need for any business to have an online presence has never been greater. If you are in the process of setting up a website for your business, there are several factors that you should mull over. Here are a few to get you started.
Domain Name
Choosing a domain name may seem straightforward but it can be more complicated than you realize. Millions of domain name have already been registered and there is every chance that the name of your choice name is on that list. If it’s taken, you may have to adjust it to avoid confusion and potential lawsuits. As you do this,…
Your influencers need to be able to effectively represent your brand
Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year. When utilized correctly, influencers can help companies achieve immense returns without heavy startup investments.
For every dollar companies spend on influencer marketing, they see $6.50 in revenue, according to another recent poll conducted by Tomoson. That doesn’t mean brands can simply throw money at an influencer, sit back, and watch the profits pile up, though.
To execute a successful influencer marketing strategy, you have to understand how to identify effective influencers and make the most of their talents.
What Makes a Good Influencer?
When brands think about partnering with influencers, they usually think about macro influencers — big celebrities with millions of followers — not those micro influencers who have 10,000…
