4 examples of omnichannel changing the retail experience
The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone.
It’s no secret that there has been a shift in shopping preferences moving to the online world, with 67% of millennials preferring to shop online. But in recent years, even the meaning of “online shopping” has evolved. A once-simple buying journey on a retailer’s website has rapidly evolved to a complex situation, for shoppers and retailers alike.
With so many shopping options, today’s consumers are often loyal to a variety of retailers and websites, including online marketplaces like Amazon and eBay, large retailers like Target, and category-specific stores like REI and Jeni’s Splendid Ice Creams. And it only gets more segmented from there.
Consumer touchpoints are increasing with astounding velocity — and…
Brands using Instagram stories as part of their social media strategy and what we can learn from them
One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain enough influence on Instagram, stories can also appear at the top of the explore page, helping gain a wider reach.
Firstly you might need to define which platform is best for your business Instagram stories or Snapchat? As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. Check out our blog post where we look at their differences and help you choose which platform is best for your business.
Once you know what platform is best, you…
The must-know essentials to increasing your footfall through destination marketing online
If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on the internet when booking holidays or days out.
Today’s consumer will turn to the internet to research where to go, what attractions to visit whilst there, where to avoid, and what events coincide with their stay.
It’s your job as a destination marketer to get your attraction noticed during this research stage. This article will teach you how and will include details on how and why you need to...
Create buyer personas
Work from a content calendar
Influence each stage of the buyer’s journey
Employ the right tactics
Ensure your website is traffic-friendly
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Each teacher is a gateway to hundreds of pupils and parents. Here's how to reach them.
It's back-to-school season for more than just students and teachers. It's time for marketers, too, to dust off their school supplies.
What do I mean by that? I'm not talking about today's marketers needing additional education (though some of them would certainly like it). I'm talking about business opportunity.
Earning and Learning
According to the National Center for Education Statistics' May 2016 data, the U.S. spends an average of $9,200 per full-time elementary and secondary student. At the post-secondary level, that figure jumps to $27,900 per full-time student. With more than 70 million students in the U.S., that's some serious untapped revenue.
What's more, educators make a grade-A audience for brands. Teachers spend an estimated $1.6 billion per year out of their own pockets on school supplies. And when you reach teachers, you reach parents. At the elementary level, each teacher influences the buying habits of 30 or more…
Tap into freelance creative talent for your next campaign
When I started my career in 1999, the best and brightest creatives still worked full time. The freelancer revolution was close to 10 years away, and independent contractors were not yet thought of as a valuable resource for many companies. In some situations, they were treated like a bit of an afterthought: warm bodies that could come in to complete the low-level work the internal creatives turned up their noses at.
Then, during the first dot-com boom, something changed.
The Evolution of the Freelancer
Suddenly, there were all these new companies starting from scratch all fighting for attention. Simply existing and offering a service wasn’t enough anymore. So to stand out from the competition, smart companies began prioritizing their product design, their branding, and the quality of their advertising messaging.
Many of these new companies started in-house creative groups to vertically integrate their businesses. They used colorful…
Blocking a visitor from Live Chat should be your last option, but sometimes it is necessary.
Usually, you can find lots of information online on how to improve customer service by using live chat software. But when is it necessary to block visitors that are abusive?
Learn to tell apart a challenging customer and an abusive one
A challenging customer is still a customer. First, do all that you can to resolve an issue, reassure your visitor and provide great customer service.
While using a live chat software the agents have opportunities to learn general customer behavior patterns faster, as they can handle multiple customers at once. There are two patterns that are quite similar for challenging and abusive customers.
While every abusive customer is also a challenging one, not every challenging customer is an abusive one. It is important to understand this fine difference, as resolving an issue for a challenging customer can convert…
Use brand stories to connect with your customers
Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s attention and even more difficult to be memorable and encourage someone to spend more time focusing on your brand and business. Writing a story and building an emotional connection with your customers is one of the most effective ways to build a long lasting relationship and ensure that your customers come back over and over again, and consider your business their first choice in all their needs. The following five steps help to create stories that make you memorable and appealing to customers.
Writing a story and building an emotional connection with your customers is one of the most effective ways to build a long lasting relationship and ensure that your customers…
How to better results from your content marketing
Content marketing has recently risen to a position of prominence within the industry. As the creator of what is viewed, liked and shared online, it is one of the prime movers of any brand or product. Filling up the voids around the all-important keywords, content adds substance to any marketing strategy and, therefore, it cannot be ignored.
As content marketing has become essential, it has also reached a high degree of professionalization. Those who engage in it no longer dabble with words and information, but consciously create powerful cocktails of useful content and subtle advertising. The next 5 tips can be found in the arsenal of any efficient marketer.
1. Content is re-shareable
One of the most time-consuming elements of content marketing is that it constantly requires unique and new content, even on topics that have been looked at and written about many times.
While it should…
A quick guide to achieving your website's full potential
"Is my website working to its full potential?” This question can be tough to answer because it depends on what you consider the ‘full potential’ to be and how your website is aligned to your company’s strategy.
Research by the University of Stanford shows that 75% of users judge the credibility of a company based on the professional look and design of their website. So how do you know your website needs a redesign?
There are some tell-tale signs that make you understand if it’s time to refresh your website. Here are our 4 signs that tell you your website needs a redesign.
1) Your company grows and the website is not aligned with your strategy
Depending on the industry and company, sales, finance, customer support, product development and digital marketing form all part of the strategy. For most companies digital marketing has the potential to become…
PPC tips and strategy to enhance your AdWords campaign
What comes to your mind when you think about AdWords? Perhaps, a lot of data, excel sheets, and analysis. When I think about AdWords, I usually think about a customer’s choice and their range of options, as if they were buying a burger at McDonalds.
Economists put goods that are likely to sell well together and called them complementary goods. McDonalds uses this approach to sell burgers and chips as great complements. How many times have you bought a burger without chips at McDonalds? Probably never. The same theory applies to AdWords search and display ads. If you have search you should have some sort of display advertising. These are ideal components of advertising that complement each other so well and almost guarantee a great outcome. However, I won’t be able to go too far with my food theory on AdWords advertising so…
