Chart of the Day: Work-related customers are rarely having their questions answered
84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question.
Not a third. Not half. 84%.
This research has been revealed by intelligent appointment scheduling company TimeTrade, who polled B2B buyers about the purchases they make for work. When asked how frequently they don’t hear back from a company after asking a purchase-related question, 59% replied “frequently” and 25% said it was “all the time”.
It’s ludicrous that companies are so often missing a golden opportunity to communicate with prospects who are likely close to converting. Your sales teams can spend weeks or months nurturing leads until they convert, so why not give that same attention to the people actively getting in touch with you?
Defining your lead generation strategies and…
Between 2015 and now, Google searches for "influencer marketing" have increased by more than 80%
2018 has definitely been the year of the influencer.
In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice.
Organic influencer content helps to get brand messages across to consumers better than ever. Consider product reviews from influencers, for instance. 67% of marketers have found such content to be very effective in influencing the purchase decisions of consumers.
Quite frankly, that impressive number shouldn’t come as a surprise. 60% of consumers have found blog reviews and social media posts useful when shopping in a store. So, it makes sense to invest in influencer marketing and reap its benefits for the growth of…
If you truly want to win SERP features, you can use a number of useful SEO analytics tools to improve your SEO
Everyone knows that Google always changes its search algorithm. What you’ve focused before in terms of the website promotion most likely is not working anymore as Google SERPs have become more dynamic and user-oriented. Moreover, it’s not just a list of search results anymore - so be ready to accommodate a whole new appearance of the SERP.
The recent Moz study revealed that 97% of Google’s search queries show rich features like local packs, image packs, knowledge panels, quick answer boxes, shopping results, etc. No matter what your target audience is looking for, Google SERP features can help your content become better than the competition and build online brand presence. Businesses need to prioritize optimizing for these search…
Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security - how long do we have to wait until we start seeing these emerging technologies take shape?
Changes in technology are inevitable as we strive to create products and ways to improve our quality of life.
Gartner Hype Cycle 2018 - Emerging technologies
Newly released, the 2018 Hype Cycle is a perfect visual aid to understand the maturity and adoption of emerging technologies and their current state of development and expectations.
Phases in the hype cycle:
Innovation Trigger - This might signal a breakthrough in the technology development, an initial product launch or interest from the press. This technology is on the rise which sees early adopters investigate their potential benefits.
Peak of Inflated Expectations - After an influx of media and press attention this sparks a huge amount of interest and speculation. There is normally heightened expectations of what the technology will be able to…
Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product
Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many companies hold back on developing their landing pages because they assume everyone who visits a landing page are certain to become leads.
Conversion is a long process that consists of many parts: emails, banners, ads, lead magnets, blog posts, infographics -- you know all the things.
You probably have thought out your conversion funnels carefully from top to bottom, and that’s good for you. However, if you slack out on your landing page you’ll risk wasting the effort you’ve spent on building a marketing funnel. Let me explain.
Why are landing pages so important?
As mentioned earlier, landing pages are the focal…
Prevent costly errors with Google Ads by not falling foul of these classic mistakes
Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up wasting hundreds, if not thousands of dollars each month as a result of inadequate account management. A poorly configured ad campaign could easily be shown to the wrong target audience or simply get buried under the competition. Here are eight common mistakes business owner make when setting up their campaigns, and tips on how to avoid them in order to make the most out of your ad efforts.
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1. Using ad groups for multiple keywords
Creating ad groups which contain up to 20 loosely related keywords…
Using press releases to increase awareness and improve SEO
Using press releases to gain awareness and backlinks to your site was once a hot topic in SEO, but like everything that is hot in SEO, it is quickly forgotten about. But that doesn't mean it's not worthwhile - far from it! Online press releases are still an effective way to repurpose content you are already creating for traditional PR and use to your advantage online. I'm amazed when reviewing backlink profiles how often it's a tactic that's missed.
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What are the benefits of using Online PR?
If you're…
As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content
This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by 2021, according to Technavio.
But with all the buzz about the possibilities of AI, many businesses are curious about whether or not it can be (convincingly) applied to content creation. After all, companies like Google and Yahoo Finance have been using automated content for years, unbeknownst to many a reader. While the applications for AI are often lauded as either a panacea for society’s ills or admonished as being the end of humanity, the possibilities for AI and content creation rest firmly in reality, as many companies are already using both to help them build their brands…
Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill
47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content.
That’s the heart of this blog post, so that’s what it leads with – pulled straight from the pages of SEMrush and Content Marketing Institute’s research into the keys to content success, released in April.
Content creation, from the writer’s point of view, is a constant struggle expounding the virtues of a product (its durability, value for money, luxury materials etc.), mimicking how people naturally speak, and what Google wants to see.
Have you ever seen a movie and thought ‘that’s nice, by why is it called (blank)?’* That’s how Google looks at your content. Google doesn’t care about flowery introductions or that wonderful character-building moment you…
How brands are bridging the gap between online and offline shopping experiences
The age of the customer is upon us and a big reason for it is the growth of technology. Customers can thoroughly research a brand or a product before buying. They use several devices and channels to look you up and, what’s more, they’re also expecting a different customer experience – a better one, in fact.
In my latest guide for Smart Insights, I take a deeper look at omnichannel marketing and what it means check it out if you want to create better customer experiences for your e-commerce or retail business and to boost your sales.
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Right now, I want to share some examples of omnichannel marketing in action to…
