Chart of the day: Globally 16-24s mobile users are now capturing as much daily time as all other devices combined

Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet users will spend longer on their mobile than all other devices combined. According to Global Web Index, globally among 16-24s mobiles are now capturing as much daily time as all other devices combined. It was reported that countries such as Saudi Arabia, China and Ireland, 16-24s are averaging almost an hour more on their mobile per day than all other devices. …

A quick guide to small business SEO

There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, you know just how challenging it is to rise to the occasion and beat your competitors in the battle for customers. In the 21st century, the battlefield is online – between 70 and 80% of people claim they research a company before choosing to do business with them. Evidently, in order for a small business to thrive, it has to boost its online influence. Still, no more than 17% invest in SEO. Whether they do not understand the value of this marketing channel, or simply do not understand it, the fact is – SEO is essential for business growth. Whichever the case, here is the gist of everything a young entrepreneur should know…

Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%.

The latest installment of The Remarketing Report (Q2 2017) by SaleCycle has found that in this quarter the average conversion rate is 3.29%. Cart abandonment has increased, more people than ever are abandoning their purchases online - the question is, why? Firstly, it's a modest increase of 1.3%, but there is unlikely to be a single major factor and more a combination of things at work. Marketers may not be taking full advantage of retargeting, cart abandonment emails and other methods used to bring customers back and encourage purchase completion? Most likely, marketers are not taking full advantage of the opportunities out there. Perhaps platforms which provide these services are more complicated than expected, expensive, or marketing managers may not have the skills within their teams to set up and manage these activities. In previous research conducted…

Understanding how GA 'UTM' values can give you more insight into your social media marketing

There are some key questions every marketer should ask of any social media initiative... Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last question on how social media links back to leads and sales on a business website, Google Analytics and using UTM values for campaign tracking are a vital, but often missing ingredient which we explain in the new CommuniGator social media measurement whitepaper. This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.…

The three C's of customer social rewards: Community, Comparison, and Charity.

It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was more than a hermit crab — he was an icon, a mascot, a symbol of our community. One week, as a reward for helping a classmate, I was bestowed the honor of taking Herman home for the weekend. The sense of duty I felt to my classmates was my first palpable sense of social responsibility, and it was, itself, the true reward for my behavior. Science tells us there is something to this concept of social rewards. Fundamentally, we are wired to connect with others. We are always attuned to our social context. In which group do I belong? What are my peers doing? Am I keeping up with the Joneses? Am I…

Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to.

That’s never going to change. So what’s the difference? Consumer choice. Gone are the days when we could spray-and-pray radio ads and advertorials in high-circulation outlets. Consumers are absolutely glutted with options. There’s more out there than anyone person could ever experience and it’s just as difficult – if not more so – to stand out in the all-too-familiar “crowded marketplace” as it ever was, fancy tools or not.

1. Turn off your phone and call a meeting

Meetings aren’t anybody’s favourite pastime. But you’re going be glad you arranged this one because you’re going to get your entire team together to figure out the most important step in implementing any marketing plan for a startup: “what do we want to achieve?” Your business' success depends…

Chart of the Day: Which optimisation techniques are marketers using to create better experiences

I was doing a customer onboarding training session with one of our Business members last week and when I was talking to the digital marketing manager and team, our conversation quickly turned to what is a good conversion rate and the best techniques to improve it. Their UX specialist referred to it as 'crow' and it made me think how many people involved in marketing know or use this term for conversion rate optimisation. Since our research shows that despite its potential power to increase leads and sales, it's not as widely used as you might expect. In our recent managing digital marketing report, we asked about a range of techniques used to research and improve customer journey effectiveness. It was good to see that techniques such as customer persona research and customer journey mapping…

Streamline your marketing with CRM automation

We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I mention time? Realistically, we are only able to keep up with about a dozen strategies. What if I told you that you could streamline some of your marketing processes to free up that magical time and resource? Not only that, but you could reduce errors and improve marketing measurement in the process. All of this without buying the latest marketing tech release – you can do this in CRM.

CRM as an essential marketing tool

In the same way that your sales and marketing teams are connected during the sales process, so should your sales and marketing software. Clever use of customer data is the…

Agile Marketing holds the power to transform your company in 2017.

Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing can give your business the ability to use small tests to quickly understand what new tactics are most effective. Don’t let 2017 end without understanding the following four Agile Marketing tenets. Once you put them to work for your brand, you’ll see why this methodology has become so popular all over the world.

1. Small, Strategic Goals Are Better Than Big Ones

As the name suggests, Agile Marketing gives marketers a lot of freedom to roll with the punches. This is possible because you set small, strategic goals. You then observe your team’s efforts to reach them and adjust accordingly. Neil Patel recommends small goals as a “hack” that can transform your business.…

Employee advocacy can give your brand a social media boost

When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply no better way, other than advertising, to maximize your brand’s reach on social media.

Sure, niche-relevant influencers and your community of customers are the obvious answers, but your own workforce is a great resource too. Employees are often untapped for advocacy purposes, because without a sound strategy in place, it can feel like you’re asking too much of them, which can cause morale to plummet. However, by developing a company culture that celebrates and rewards ongoing advocacy performance, it’s possible to use content sharing as a potent employee engagement tool…