How to get 1,000 emails addresses in 3 weeks with Facebook Groups
I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement.
If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook Communities Summit and announcement of Facebook’s quarterly results make it clear they can see the value in these groups and want to develop this area more.
This year Facebook introduced some interesting features to groups. Here’s a quick overview:
Linking Pages: linking your Facebook page with a group is a big one that many have been waiting for. All you need to do is add the ‘Groups’ tab…
Re-targeting is crucial to closing sales. Here is how to do it right.
There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot.
Marketers and business owners know how important it is to have a comprehensive marketing plan, one that pushes people into your funnel and transform them into customers.
The problem is that most marketers are NOT using retargeting, or they don’t use it with the aim of creating Custom Audiences in order to reach specific people and gain different marketing objectives.
In this article you will discover why having a comprehensive retargeting strategy on Facebook can cover EVERY single step of your funnel, empowering all your marketing efforts.
Let’s start immediately.
1. Raise brand awareness
An effective marketing funnel should include a brand awareness stage. Here, retargeting can help you reach and engage more people interested in your…
Everything you need to know about what has happened in social media this week
Spotlight Story: New LinkedIn Features
LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing some exciting new features:
You will now be able to find out when you first connected to a person.
Ever wondered how your being discovered on LinkedIn? Use LinkedIn's Search Appearances, to see how many people found you in search, as well their companies and job titles.
Personalize your profile by reordering the experience section of your LinkedIn profile, as well as your volunteer and education sections. Just hover on the right of the position and drag to up or down.
Comment with images on any post or discussion you are taking part in, giving you richer, more expressive ways to have conversations.
Expanded profiles are…
3 lesser-known LinkedIn features you should be using
There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even future employees.
Whilst it’s a powerful marketing tool, in our experience of training thousands of business owners, we’ve realized that very few are using it to its full potential.
In this post, I'll look at some practical features that also help towards getting more leads and in using LinkedIn more generally to build your contacts contact.
For more details on how to use the latest features on LinkedIn, download our guide.
[si_guide_block id="25525" title="Download Premium Member resource – 7 Steps to LinkedIn Marketing" description="Understand how to best use all of the features…
Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment
Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items.
Sounds familiar?
This is the cart abandonment phenomenon.
Cart abandonment is a common phenomenon in e-commerce, with an average cart abandonment rate of 68.63% for 2016 (see chart below).
Online shopping cart abandonment rate worldwide from 2006 to 2017, Statista.
There are many reasons for customers to abandon their carts. Some of the most common reasons can be seen in the chart below.
Primary Reasons for Cart Abandonment in the U.S. in Q4 2016, Statista
So why is cart abandonment a major issue for ecommerce sites?
Think of the amount of resources that…
Chart of the Day: New research on web users' perception of ad types and formats
The Nielsen Norman Group has been helping make the web a better place through their research and advice on usability and customer experience for a long time. In fact, it's since 1998, about as long as I've been involved in advising on digital marketing. While their research usually has a solid methodology and sample, I've always felt, it often takes a 'pure usability' perspective that isn't necessarily useful to businesses and marketers who are promoting their service. But perhaps marketers need that counterpoint.
This research is a case in point. In this survey, participants were shown 23 wireframes (not actual ads) corresponding to different types of advertisements and rated how much they disliked them on a scale of 1 to 7. Here's an example:
So, which were the most hated?…
How to use strategic targeting to boost your results from Facebook video ads
In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting, relevant and clearly branded to make consumers stop and take notice.
The quality of the creative is absolutely essential and an area in which we should continually strive to optimise and improve. However for Facebook the importance of developing brand-building creative is closely followed by the level of rigour you dedicate to how and whom you target:
In the second of our short series on how to make an effective Facebook video campaign, I’m going to take a look at some of the best practices for developing…
Developing a strategic approach to LinkedIn Marketing for B2B companies - advice from Steve Phillip of Linked2Success
In this interview, Steve Phillip, a leading Coach and Expert on using LinkedIn shares his approaches and explains how his clients are using LinkedIn. The interview covers the essentials of using LinkedIn such as overcoming barriers to entry, avoiding the common mistakes, strategy planning for first time adopters, plus more advanced tips and hints on how to use this successfully. Barriers and solutions to using LinkedIn to generate B2B business are also covered.
For more details on how to use LinkedIn strategically, use our Smarter guide.
[si_guide_block id="25525" title="Download Premium Member resource – 7 Steps to LinkedIn Marketing" description="Understand how to best use all of the features of LinkedIn as an individual or as a business."/]
Q. From your personal experience of working with companies who are new adopters…
Chart of the day: 3 in 10 Wimbledon Fans are watching branded video on social media
You may have noticed Twitter has partnered with the All England Lawn Tennis Club by live streaming its Wimbledon Channel. Allowing tennis fans around the world to tune in and watch matches live.
Social Media has played a big part in the promotion of Wimbledon Championships. This chart shows how social media has helped shares and comments throughout the event.
According to Global Web Index 3 in 10 Wimbledon Fans are watching branded video online. The results below show that each country is more likely to follow the sports stars over watching or following sports on social media.
This presents a clear opportunity for brands who are looking to use video or broadcasting in their campaigns. If you have proof that your followers are engaged on social media and are…
Say goodbye to wannabe influencers, fake likes and spammy comments
Getting likes and comments have become more important than ever, due to the rise of social media influencers. Without large followings or the substantial amount of likes per post, they are no longer influential to their followers or brands.
Instagram has been shutting down third-party sites and apps like Instagress, InstaPlus, and PeerBoost. Apps such as these have been violating Instagram’s Community Guidelines and Terms of Use.
Hundreds of apps are still out there for you to download and increase your following by paying for likes. Often they function by charging for likes or for every post you like you gain coins to spend on more likes.
Although likes can be a good indicator of whether or not a user is popular, don't be fooled. These apps help…
