Live chat is a key tool in your CRO arsenal

Generating and capturing leads is one of the best benefits of using live chat on your website. Not only you provide great customer service, responding to customer queries in no time, but you also capture potential visitors by starting a conversation with them. Why is that? According to LiveChat report, visitors invited to chat are 6.3 times more likely to convert into customers than those who don’t chat; with 61% of those customers converting within the first chat. So starting a chat with potential visitors, drastically increases the chances of turning them into customers. Did this catch your attention? Check out a few ways live chat can help you increase a conversion on your website.

1) Reach out to visitors by starting a chat with them

You…

Doing content marketing right: Insight from running a successful content marketing operations

TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers! Writing intros is one of my favourite things, so, please, take a seat and let’s get started... Overseeing a wide variety of tech marketing activities for many of the startups and tech companies we support in G2Mteam, as well as being involved in immense efforts around increasing awareness, boosting conversions, and ROI, all the way to lead nurturing, has taught me a lot. One thing I’ve learned is that you can’t really become the world’s top marketing expert, though you can (and many of us do) die…

Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) - Part 2 of 6

We are now in the second instalment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn't just advantageous to you but your clients. This week we are focusing on production cycles and how long email marketers spend on tasks.

When this article was published on 26th July 2017, I asked you "for each email that your company sends, which task tasks you the longest?" The results are in the chart below. We had 43 responses and the results are very interesting. We see that 32.56% of you find that copywriting takes the longest. This is really encouraging that copywriting is in first place. It means that more thought is being focused on the content,…

Which platform is most suitable for your business?

One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users. This year we have seen Snapchat launch new editing tools and camera features, as well as Snapmap and Snap Publisher. To compete with Snapchat, Instagram launched the same features including live stream and stickers. As Instagram’s features become very similar to Snapchat, it has become confusing for marketers to determine which platform is best to use for their business. In this blog post, we will look at their differences and which platform is best for your business - Instagram or Snapchat.

Snapchat

Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but…

Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment.

This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more important. Not only could poor mobile user experience cost your brand customers on mobile, it could potentially cost you visibility on desktop when the mobile-first algorithm arrives. We’ve taken a look at the current trends that are most crucial to mobile search, and what you should be considering in your overall mobile strategy.

Here are six key tactics to consider as you look to ensure that you’re providing the best possible mobile user experience:

App Store Optimisation (ASO) Progressive Web Apps (PWAs) Smarter User Input Conversational Keywords Responsive Design Accelerated Mobile Pages (AMP)

App Store Optimisation (ASO)

Mobile applications represent a…

Referrals are the most trusted marketing format. You need to harness them.

Every other year, Nielsen publishes its Global Survey of Trust in Advertising report, compiling latest trends in consumer sentiment towards various marketing and advertising channels. Its latest report highlighted a growing trend in the industry; that consumer trust in traditional advertising channels has markedly decreased, whilst ‘personal recommendations’ among customers is by far and away the most trusted advertising format. The fact that customer-to-customer referrals was ranked number one for trustworthiness, was of little surprise. But what did cause a stir was the emphatic extent to which it led the way in consumers’ opinions. Personal recommendations didn’t just edge out all other options — it blew them out of the water, with an 81% vote of confidence, compared to its nearest rival - consumer online opinions - which trailed with just 58%. For most modern marketers, reports such as these merely confirm…

Chart of the day: A recent study has shown that customers want better customer service from your brand.

It's no surprise that a good customer support service is topping the list of what customers want most from a brand. Having a good communication with your customers is vital in conversion and retention. How else is a customer going to tell you if something is wrong? You need to address these issues as quickly, efficiently and professionally as possible to keep a quality brand and product reputation. This being said, is it a shock that customers favor always on, automated service options the least? No. Customers do not want brands with a detached automated service. It is clear that over half (52%) of respondents want a fast response to their issues, something that can be hard to achieve with…

Brands need to be authentic and put the customer at the heart of the story

For more than a century, Sacramento was defined by its history as a Gold Rush town. The mystique of rugged, enterprising gold miners drew tourists from around the country hoping to catch a glimpse of the Wild West. This was great for tourism, but it didn’t hold much appeal for locals. They certainly weren’t ashamed of their city’s past, but they had heard the same stories of rags turned riches so many times that they could repeat them in their sleep. Grizzled prospectors mining for gold isn’t the sexiest or most exciting imagery in today’s tech-focused world. When Visit Sacramento CMO Sonya Bradley and her team were tasked with updating the city’s branding, they built their messaging around a different kind of Sacramento gold: its thriving culinary scene. Her team highlighted the history of Sacramento’s vineyards — many…

Make sure your skills will still be relevant in 2020

As you'll know, Technology is always advancing. Facebook, Google and all the main platforms are always updating their relevant algorithms. With the continuous updates to new techniques and platforms to aid in your marketing goals, it can be hard to keep up in a rapidly changing environment. Plus, there are the fundamental marketing skills of strategy, campaign planning, and analysis which are needed as a foundation for success. These skills don't change so much but are equally important for success... If you're interested to learn how to stay relevant for the future, register for this month's free members webinar explaining Marketing Skills for 2020 - details below. It can be scary to think that some of the skills you have developed over years of experience may be out of date by 2020. But there is a wealth of knowledge to know about…

Explaining how you can use a range of SEO tactics to get your site ranking highly

When most people think about SEO (if they think about it at all), they think of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that's an important part of SEO, there's a lot more to it, as well. In fact, that's just one part of a single type of SEO. And if you want to get as much traffic to your site as you can, you're going to need more than just one kind of optimization. Here are six SEO tactics that can help your site rank for the keywords you're targeting. You probably won't use all of them, but having a better understanding of how to improve your rank is always a good thing.

1. On-page SEO

This is the…