Analysis and actions showing the best ways to increase your conversion rate

An abandoned basket is exactly as it sounds; it’s when a visitor who already added a product/service to the shopping cart then, for whatever reason, abandons their shopping cart and never proceeds to make a purchase. At best this is very frustrating; at worst it can be a business critical problem for your ecommerce site. However, it’s not all bad news; your visitor at least managed to find your website and even went as far as selecting a product to add to their shopping cart. This is a solid foundation to build on, but how can we reduce these instances of online shoppers abandoning their baskets?

Find out where customers are exiting from your checkout flow

Your “checkout” flow describes the entire process of buying a product via your website, from to adding an item to basket, through to completing payment. A good place to…

Exploring the benefits for small and medium businesses

Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. However, adoption of this key technology is still in its early phase, especially amongst small businesses. This article explains how small businesses are using a wide number of solutions as simple as keeping customer data on an excel spreadsheet, that they can see the benefit of using integrated marketing systems, just not yet. Because it is still a relatively new field, let's start with an explanation of what marketing automation is.  I'll then go on to explain the overall benefits to business and the specific value that individual SMEs have expressed in our in-depth conversations and summarise with our predictions for SME adoption of automation. [si_guide_block id="60769" title="Download Expert member resource – 7 Steps guide to digital marketing for startups, small…