Global Advertising Trends by sector
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Recommended link: Nielsen Adspend by Sector Quarterly survey
Nielsen have published their quarterly survey results this month, to share their global findings on 'ad spend' by sector. You can download the full report at their site. We thought we'd alert you to these, since they help show the significant changes in media spend by sector.
Naturally regional changes in ad spend occur based on the economic prosperity of different regions. There was a 14% increase in Middle East and Africa. yet it's decreased in Europe as we would expect.
This chart showing change in media spend by region with year on year trends, is just one of their findings.
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Paid Social Media Advertising Research to double in the next 4 years
SalesForce have released an Infographic on 'Social Ad' spending, collating resources from trusted sources including Nielsen and Twitter, to name a few. It promotes their Social Ad management platform.
Social media advertising spend is expected to almost double by 2017, so companies must be realising ROI as they can become more targeted with lead generation campaigns and profiling against those customers likely to buy.
'Social Media Ads reach the audience .. you can see which audiences you are engaging with the most and ensure your ads are being bought correctly', Peter Goodman VP of SalesForce.
Their evaluation of trends includes the impact of mobile ads on consumers on platforms including Twitter and Facebook and the top 10 countries being targeted (UK is 2nd!).
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New research showing mobile shopping vs browsing habits
Each quarter, the IMRG partner with eDigitalResearch to ask 2,000 UK consumers how they use mobile devices. This useful tracking study shows how consumers purchasing cycle is changing, as they are researching heavily on their mobile platforms before they complete their purchases. Their latest mobile commerce usage report shows that smartphone ownership in the UK is now at 60% with a significant number using them for purchase:
Over 54% of Smartphone Users now browse products each month whilst 40% purchase.
We liked this infographic since it also included a breakdown of category showing a variation of 30 to 70% purchase rates depending on category.
The infographic highlights other trends including the preferred brands for mobile devices, demographics of Smartphone owners and M-commerce trends across sectors.
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How UK consumers are using their mobile devices to inform purchase
Companies are embracing mobile marketing within their digital strategies, as consumers usage of technology is growing and lifestyles are changing. Our post from Danyl Bosomworth, which we keep updated with the latest statistics showing the uptake of mobile usage and adoption in the UK may be helpful if you are interested in further statistics to make your case.
This infographic is from xAD who partnered with up with The Nielsen Company, to explore how UK consumers are using their mobile devices to research products and services, what impacts their decision-making and how they purchase. You can access the full report at the MobilePathtoPurchase web site. It shows how mobile can be used to engage consumer and influence purchase. Touchpoints on the journey include:
Search - as with the desktop 84% of mobile users visit…
Examples of Email campaigns designed to maximise ROI
2012 has proven that email is very much still king; achieving the highest ROI compared to any other channel, as well as the following impressive stats from DC Financial Insights, 2012.
77% of customers prefer to receive permission-based promotions via email
Only 6% of customers preferring these messages via social media
ROI of 3000% achieved through email in 2012
With a great strategy you can expect this to grow into 2013!. In this blog we will look at six key strategies for successful email marketing, illustrated by brands such as Topshop, Tetley, Cosmopolitan and innocent drinks.
6 Key Tips for maximising your email campaigns
1. Realise the importance of good data
Implications of sending to old or non-opted-in data should always be in a marketers mind. Spamhaus monitor senders and have the ability to block IPs with ISPs so…
9 approaches to increase conversion through increasing visitor engagement
Marketers spend a lot of time and resource in driving their target audience to their website. However this is when the real challenges of keeping the customer engaged, and on your site, long enough to help support a conversion journey to start.
Engagement strategies to support conversion
Here are 9 methods I have found effective which mainly involve engaging more closely with the visitor through feedback or tailoring the design to their device.
1. Behavioural surveys
Software such as Qualaroo can be easily integrated on to your website and allows you to ask visitors simple questions in order to help you understand their behaviour better and improve the website experience.
2. Mobile responsive
With smartphone usage increasing rapidly across the globe, businesses need to make sure their website is optimised for multiple devices such as smartphones and tablets. If not potential customers will leave promptly.
One…
