Global Advertising Trends by sector
Recommended link: Nielsen Adspend by Sector Quarterly survey
Nielsen have published their quarterly survey results this month, to share their global findings on 'ad spend' by sector. You can download the full report at their site. We thought we'd alert you to these, since they help show the significant changes in media spend by sector.
Naturally regional changes in ad spend occur based on the economic prosperity of different regions. There was a 14% increase in Middle East and Africa. yet it's decreased in Europe as we would expect.
This chart showing change in media spend by region with year on year trends, is just one of their findings.