9 Digital Marketing Megatrends for 2018

9 megatrends across the 5 pillars of marketing today which every business should action

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Online consumer mobile commerce use trends [Infographic]

New research showing mobile shopping vs browsing habits

Each quarter, the IMRG partner with eDigitalResearch to ask 2,000 UK consumers how they use mobile devices. This useful tracking study shows how consumers purchasing cycle is changing, as they are researching heavily on their mobile platforms before they complete their purchases. Their latest mobile commerce usage report shows that smartphone ownership in the UK is now at 60% with a significant number using them for purchase:

Over 54% of Smartphone Users  now browse products each month whilst 40% purchase.

We liked this infographic since it also included a breakdown of category showing a variation of 30 to 70% purchase rates depending on category.

The infographic highlights other trends including the preferred brands for mobile devices, demographics of Smartphone owners and M-commerce trends across sectors.

mobile 2013

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.

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