9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionGet started
Each quarter, the IMRG partner with eDigitalResearch to ask 2,000 UK consumers how they use mobile devices. This useful tracking study shows how consumers purchasing cycle is changing, as they are researching heavily on their mobile platforms before they complete their purchases. Their latest mobile commerce usage report shows that smartphone ownership in the UK is now at 60% with a significant number using them for purchase:
Over 54% of Smartphone Users now browse products each month whilst 40% purchase.
We liked this infographic since it also included a breakdown of category showing a variation of 30 to 70% purchase rates depending on category.
The infographic highlights other trends including the preferred brands for mobile devices, demographics of Smartphone owners and M-commerce trends across sectors.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years
marketing experience in the public and private sector. She’s passionate
about supporting companies with practical result driven marketing, to
help focus companies on evaluating and driving their marketing forward.
Experienced in Integrated Strategic Marketing Planning, Data
Segmentation, Customer Relationship Management Systems, Customer
Insight and reviewing internal systems, data and processes, to
maximise conversion strategies and the customer experience. You can
connect with her via her LinkedIn or follow her @Qtymarketing.
Start the discussion on our community and social networks
Recommended Blog Posts
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..