Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media. Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources. UK digital technology adoption statistics In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are: 1. Office of National Statistics The official government source - search for Internet 2. Telecoms sector report from Department of Business, Innovation and Skills 3. Ofcom research on telecommunications adoption Includes broadband, mobile penetration 4. Digital Britain initiative from the Department of Culture, Media…

My keynote at the 2010 Technology for Marketing and Advertising event covered these topics: The UK Digital Landscape in 2010 Do we REALLY understand our customers? How much budget should we invest in digital? What should our online mix look like? What"€™s hot? What does everyone want to do? What"€™s not? But should be?! Key campaign ingredients Summary Optimising Your Digital Marketing Mix View more presentations from Dave Chaffey. …

In this talk I look at the opportunities for combining one of the newest digital marketing techniques with one of the most established. It's structured around 5 key questions to make your email more engaging: Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement Q2. How can we increase relevance? Recommendations on email engagement strategy Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign Q4. How can we make our email templates more effective? Practical tips for an engaging template Q5. How can we integrate email and social media? Examples of email and social media integration I was asked to deliver this talk by Smart Focus who I have worked with for over 5 years as an adviser and to collaborate on developing whitepapers on email marketing best practice. …

Dave Chaffey's summary of the most significant postings and developments giving guidance on Google Analytics Setup and configuration which I think all digital marketers need to be aware of. I have given a star rating of the importance [rating=5] of the updates based on their importance to the average small-business business installation of Google analytics. Analytics Ninjas or power users may well rate more highly. As well as my take on the major updates, you will also want to check out the Google Analytics Update page if you don't know about - it's tough to find. I also track the Google Analytics Blog which is great for analytics folk, but not most general marketers. Retweets previously recommending this post on Marketing Online wiki before new site: //

Major developments in Google Analytics Setup and new features

Google Analytics Annotations now available in…

Learning from how other companies have adopted and managed Ebusiness and digital marketing is a must for students and professional E-business experts. This is a compilation of case studies to act as an update to Dave Chaffey's books. Here is a full listing of the most recent digital marketing case studies on this site.

New case studies added since last edition of books

Crowdsourcing example Penguin Books Spinebreakers

Intranet case studies

Example Intranet case studies 2009 From .au company Step Two Design Awards

Ecommerce strategy case studies for large organisations

Ecommerce strategy case studies - My collection of Ecommerce case studies including Amazon, Dell, eBay Facebook, Google The Times business case studies These are general business case studies but for some Ebusinesses such as ASOS. A Search on "Internet" will narrow them down.

Social Media Case Studies

UK retail brand using Facebook and Twitter Facebook case studies Ten examples of…

Google revenue model case study

Google case study : A summary of Google business strategy and background on Google technology for readers of my Digital Marketing and E-commerce books. End of case contains technical references on Google's approach to crawling, indexing and ranking results at the end of this case study page. This Google strategy case study is updated for each new edition of my Digital marketing or E-business book.

Google mission

Google’s mission is encapsulated in the SEC filing statement: “to organize the world’s information …. and make it universally accessible and useful”. Google explains that it believes that the most effective, and ultimately the most profitable, way to accomplish our mission is to put the needs of our users first. Offering a high-quality user experience has led to strong word-of-mouth promotion and strong traffic growth. Read further details on the culture and ethics of Google in their Ten Things Manifesto. Notable tenets of…

An eBay Business Strategy case study

A 2010 update on eBay

Increased use of mobile Ecommerce. The eBay mobile app for iPhone was downloaded seven million times by January 2010. Consumers are shopping more and more via their mobile phones with more than $600 million worth of sales transacted through mobile applications in 2009. eBay's Growth strategy. According to the SEC filing "Our growth strategy is focused on reinvesting in our customers by improving the buyer experience and seller economics by enhancing our products and services, improving trust and safety and customer support, extending our product offerings into new formats, categories and geographies, and implementing innovative pricing and buyer retention strategies. Over the course of 2009, we continued to make significant changes that were designed to improve the user experience on all of our sites, including changes to pricing and shipping policies. In 2009, we also made significant steps to create a faster and…

Google Analytics is a fantastic tool from the moment you arrange to have the tracking code installed and you experience the thrill or anxst of your first reports appearing showing how real people are interacting with your business.

Every business now needs a Google Analytics customisation strategy

You can certainly get a lot of value from reporting and analysis using the standard setup, but to really drive results for your business, you're better off spending some time on customisation. Retweets previously recommending this post on DaveChaffey.com before Smart Insights launched: // With each passing month there are more customisation options available in Google Analytics, so I believe you really need a strategy of what to customise, particularly if there are several team members using the account. This post gives my ideas on a…

Tools to determine target keywords are well-established. But new tools - see Market Potential / Market Demand Tools - provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google Insights for Search. For ideas on using these analysis tools - see this series on Keyphrase analysis by James Gurd.

Most popular keyphrase analysis tools

The best known and longest established keyword tools are: Google Keyword Planner - Formerly the Google Keyword Tool Google Trends - good for geographic variation and time series UberSuggest - Excellent tool for international evaluation Word Tracker US and UK versions available Keyword Discovery US and UK versions available Google Analytics SEO: Queries tool and Google Webmaster Tools Search Queries

Market Potential / Market Demand Tools

These are the newcomers…

Question. So, we know title tags and alt attributes are good to have for keyword density etc ... but are they as good as body text? Is it still better for SEO to provide some actual body text that uses the words - and include image based keywords as well? Any thoughts ... ? Answer. Success in SEO is down to knowing the ranking factors that matter most to the search engines and then implementing in a way that the site is still usable for human audiences "€“ we need to avoid SEOO "€“ search engine over-optimization. Of the factors you mention, their order of importance is <title> tag (keep them them focused on 2 or 3 keyphrases only); then body copy (particularly towards the top of the document), then image tag alt attributes (these are most important when it is an image that links elsewhere). For the other on-page factors, I would…