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Global Digital Technology Adoption Statistics Sources

Author's avatar By Dave Chaffey 26 Feb, 2010
Essential Essential topic

Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media.

Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources.

UK digital technology adoption statistics

In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are:

European ICT adoption statistics

US adoption and privacy

Worldwide Internet adoption statistics

To compare a single country to worldwide - other countries, try the World Econsomic Forum or International Telecomms Union data - there is usually a lag - current data in 2009 is 2008.

The Report uses the Networked Readiness Index (NRI), covering a total of 133 economies in 2009-2010, to measure the degree of preparation of a nation or community to participate in and benefit from ICT developments

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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