The writing is on the wall and video is poised to take over cyberspace completely. According to statistics by Cisco, by 2021, all internet traffic will be video. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube. Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.

Create engaging vlogs and post regularly

If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should…

Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them

It used to be that content marketing meant just that - just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences. Well, those ‘static’ days of the Internet are now behind us, thanks to the growing popularity of videos in general, and video marketing in particular. According to a recent Cisco study, by 2021 82% of consumer internet traffic will be video. That’s a lot of bandwidth-sucking streaming. Here are more compelling statistics from Demand Metric’s report 'The State of Video Marketing 2018,' courtesy of a recent post by Smart Insights' managing editor, Joanna Carter: Some 67% of respondents use video on YouTube, while others use them on landing pages (57%), recorded webinars (55%) and…

Video is thought to be one of the best forms of content when it comes to generating engagement and leads

Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads. So, how can you start leveraging video in your marketing strategy, particularly on social media? In this blog post, I’m going to show you how to create amazing social media videos that get results. [si_guide_block id="13290" title="Download our Premium Resource – Social media marketing…

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down

The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, the fact that many sites are adding more features for video streaming (such as Instagram’s IGTV and Periscope for Twitter) shows that video marketing is the way to reach audiences. Experts even predict that by 2020, about 80% of consumer traffic in the US will be driven by video. [si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/] Consumers are also starting to prefer videos over blog posts and other more…

Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos

Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter - nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018. Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2020, online videos will make up for over 80% of all consumer internet traffic! Still not convinced?…

Chart of the Week: Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results

We all know that video content is effective and resonates well with an audience. In fact, for the fifth row in a year, marketers have said that video as a form of marketing or sales content is becoming more important. 83% of respondents to Demand Metric’s report ‘The State of Video Marketing 2018’ said that video is increasing in importance, showing that brands need to include video in their marketing strategies or risk getting left behind. In fact, only 5% of respondents said that video as a form of marketing content is becoming less important, which could suggest that they are making use of other forms of content going forward.

How…

If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label

Industry leaders like to lob around the term "premium" when describing content, but the definition of what is premium - and what isn’t - is highly subjective. To quote Inigo Montoya: "You keep using that word. I do not think it means what you think it means." For some people, "premium" denotes high-quality content. For some, it might refer to their most popular content and for others, it means something else entirely. Part of this confusion stems from the numerous business models that attempt to capitalize on differing versions of premium content. [si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether…

Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones

Q2 of this year saw the percentage of digital videos viewed on a mobile device go over 62% for the first time. According to Ooyala’s latest quarterly Global video Index, this is only the second time ever that mobile has accounted for more than 60% of digital video views (it topped 60.3% in Q4 2017). Compared to the same period last year, mobile video views increased by 9.8%. It also rose by more than five times Q1’s Q/Q growth, showing that the trend for mobile video viewing is likely to continue.

The growth of mobile video views

According to the report, this is the ninth consecutive quarter that mobile video starts – across…

Right now, video content is slowly shifting to favor mobile devices by turning vertical

As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.

The rise of social videos

Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media. The largest social media platforms have seen that vertically-oriented content is not…

Consumer brand marketing made creative by Honda

We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 and their 2nd position to Toyota had been lost to Nissan. Japanese car placement in the European market was essential, and Honda needed to make a bigger splash with a smaller pebble. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]

The Play

In 2001 that Wieden+Kennedy proposed to Honda a new advertising strategy based on the company's Japanese motto, "Yume No Chikara" ("Power of Dreams"). The stated goal of the campaign was to increase Honda's share of the UK market to five percent within three years and to change…

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