Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with?
Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other forms of content, with 72% of people saying they’d rather use video to learn about a product or service if it is on a page alongside text.
As well as being engaging, video can also help influence decisions in both B2B and B2C industries. Research from Wyzowl reveals that 79% of people have been convinced to buy a piece of software or an app by watching a video.
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Social video shares are king, making video one of the most powerful marketing tools in your arsenal
In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, online videos will comprise more than 80% of all consumer internet traffic by 2021. The internet has officially become a watching, rather than reading, medium.
The implication: to stay on the forefront of this video binging, you need to become a strategic producer of videos for your brand. You also need to post them where your prospects’ gaze and attention will increasingly be focused: social TV apps.
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3 ways to integrate TV advertising into your digital strategy
Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.
For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.
Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…
Video marketing is no longer something to 'dabble in' if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever
Video consumption is on an upward trend and savvy brands have been incorporating video into their marketing strategy. In a recent study, Hubspot reported that 80% of users were able to recall a video ad that they viewed in the past 30 days. If this data excites you, it should! But there is more to video marketing than recording footage and uploading it to the Internet.
To help you maximize your video marketing ROI, check that you’re not making any of the following video marketing mistakes.
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Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition
Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.
The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.
[si_guide_block id="23343" title="Download our Individual Member Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services."/]
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support
Videos have taken the marketing world by storm. By 2021, video traffic will be responsible for 81% of all consumer internet traffic, reports Cisco.
Think about where you go when you want entertainment or information about a product? I bet, one of your go-to-solutions is YouTube.
Not only are people seeking more videos to consumer information, but they also remember them more. Around 80% of customers can recall an advertisement they watched last month, according to Vidyard, which analyzed 250,000 videos from 600 businesses.
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The financial services industry is just one that has embraced the possibilities and potential of video marketing
Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities and potential of video marketing, with brands spending $1.8 billion on video in 2018, an increase of 13.1% on the year before.
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Video has quickly become the most effective forms of content since average users spend 88% more time on a website with video. Implementing video on your website and social channels is…
Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.
83% of marketers believe that video is growing in importance
Video already gets great results, but it looks as though marketing professionals…
The writing is on the wall and video is poised to take over cyberspace completely. According to statistics by Cisco, by 2021, all internet traffic will be video.
Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube.
Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.
Create engaging vlogs and post regularly
If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should…
Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them
It used to be that content marketing meant just that - just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences.
Well, those ‘static’ days of the Internet are now behind us, thanks to the growing popularity of videos in general, and video marketing in particular. According to a recent Cisco study, by 2021 82% of consumer internet traffic will be video. That’s a lot of bandwidth-sucking streaming.
Here are more compelling statistics from Demand Metric’s report 'The State of Video Marketing 2018,' courtesy of a recent post by Smart Insights' managing editor, Joanna Carter:
Some 67% of respondents use video on YouTube, while others use them on landing pages (57%), recorded webinars (55%) and…