The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018

Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content to increase engagement rates across all digital channels. According to HubSpot's State of Inbound 2017 report, video is the main disruptor for marketers, yet YouTube and Facebook video are the 2 most popular distribution channels that marketers want to introduce into their strategy in the next 12 months. However, it is important that these trends that are most popular are developed further with new and innovating ways to keep consumers engaged. [si_guide_block id="79375" title="Download Member Resource – Marketing Technology and Media Innovations guide" description="The…

Chart of the Day: Importance of video in digital marketing

As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story. Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with your consumers and prospects. “The State of Video Marketing 2017” study reported that for the fourth consecutive year, over 90% of participants have said that video is becoming more and more important as a form of marketing content. …

Plus examples of what make an effective explainer video

Oscar Wilde used to say that experience is the name we give to our mistakes. However,  you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first place. Especially when it comes to creating explainer videos. Developing explainer videos capable of summing up who you are in under 90 secs can be truly challenging. You can’t go into it blindfolded and full-out swinging – you need to have some certainties from the get go. But before diving into the specifics and giving you some much-needed insight on the things that you should never do, there’s a question that perhaps you might be asking yourself right now:

Where exactly do explainer videos fit into my marketing strategy?

Well,…

Use video to enhance your digital marketing strategy

Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach you may not have considered. Video advertising today is organized more along the lines of a precise laser, rather than of an advertising equivalent of “shotgun” marketing. If the leads are what you are after in your online business, with 61 percent of successful businesses stating that they use video as a marketing tool. The very same tool helps them carve out revenue for themselves, as the research done by Eyeview demonstrated that using video on a landing page alone can increase conversion rates by 80 percent. The future of advertising is here and it offers lucrative propositions for those who can recognize it for what it genuinely is. Brain as an Additional…

3 ways to integrate TV advertising into your digital strategy

Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher.

 

For years, Amazon had competitors. But no one can compete with the e-commerce juggernaut anymore. About 34 percent of online sales in the U.S. come through Amazon, and by 2021, that number is expected to grow to 50 percent.

 

Despite this shift from physical stores to the online realm, there are no signs that digital will dominate other forms of media in…

6 top tips for creating a strategic social video on a budget

It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content they’re consuming is video and not just any video but mobile first video on social channels. In the marketing world, whenever video is mentioned there is a misconception that it’s budget breaking and therefore it’s overlooked in favour of less engaging formats. However, there are a number of cost saving hacks, which can be applied at different stages of the marketing funnel. These range from the use of phone footage and user generated content (UGC) through to ad spend and obtaining efficiencies through effective targeting. With that in mind, let’s explore how to incorporate video into your social strategies, even on a small budget in order to meet your objectives. [si_guide_block id="53829" title="Download our…

Generate revenue online from Facebook, Instagram and YouTube live streaming

Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success. 

In the last few years, each company has developed live streaming opportunities that have enabled users to monetize their feeds in a variety of ways. The following article will highlight various ways to monetize live streaming using each platform.

Facebook

Facebook first offered their 'Live' function almost two years ago. It enables users to post streams as well as one-off videos. Since then, video has become one of the most used features on the site.

In February 2014, prior to launching video streaming, only 1/4 of all videos posted to the site were uploaded directly while the rest came from YouTube or similar sites. One year…

Are your video ads optimized to their full potential to improve audience watch time and engagement rates?

If no was your answer, then this is the article for you! It's easy to get lost or confused in the array of technology that is now readily available for marketing your brand or product online. The benefits of video marketing can provide effective ways to advertise your product - with your creatively the only limit to success.

But how can I improve my video ad performance?

There are three key processes that help optimize video ad performance. Video ads now exist as a powerful marketing medium that maintains double digit growth at ever increasing accessibility and availability. Still, marketers often do not seem to leverage its full potential. Let's look at some ways of achieving this without breaking the bank.

1. Focus on the Right Metrics

As much as 70% of marketers say that video performs better…

How to harness the power of vertical video

Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video content is consumed, millions of films that were created for the big screen have been repurposed for streaming on handheld devices. Like Hollywood films, today’s digital video ads still have lights, a camera, and some action, but the stage is now your smartphone, and the audience is everyone. Interactive content on Facebook helps people and brands engage with their fans, Snapchat filters make sharing videos more fun, and newcomer app Periscope allows people to share a glimpse into their world. In short, social media has completely upended the way we view and create videos — and one major factor…

Video can help you take your digital marketing results to the next level

Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.

On your website

The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.

How to get results with SEO

Make short video reviews on product landings. 97% of businesses said that their video tutorials and short videos about their features helped increase user understanding of their products or…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments