Setting up the right process and tools to improve sales
Start up brand Tatu Couture design and manufacture luxury British lingerie which is sold through stockists in the UK, Paris and New York. Tatu Couture has a unique vision to push the boundaries of design and innovation with its trend setting luxury lingerie and designer body wear. All their goods are manufactured and hand finished in the UK.
Overview and Digital Strategy
Tonica supported Tatu Couture by creating a four stage strategy to increase digital presence. In addition to the stockist route, Tatu Couture were keen to increase their own direct sales, so we had two simple objectives for the work – to increase visits to tatucouture.com and increase sales from the site.
Social media campaign approach
Step 1 – Take Control
Like many small to…