Agility is the key to staying at the cutting edge of a changing industry
We live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, from new products to innovative technology to customer expectations.
The days of keeping the same marketing techniques for years are over.
It’s a new era for businesses across all industries, and you must adapt quickly to survive the shifting ecosystem.
That’s where agile marketing comes into play.
What is Agile Digital Marketing?
The definition of agile digital marketing is notoriously hard to pin down, but Jim Ewel of AgileMarketing.net this definition:
Agile Marketing is an approach to marketing that takes its inspiration from Agile Development and that values
Responding to change over following a plan
Rapid iterations over Big-Bang campaigns
Testing and data over opinions and conventions
Numerous small experiments over a few large bets
Individuals and interactions over target markets
Lolcats to London Fashion Week: social engagement with AwesomeWall
I (Marie) worked with the team from We Make Awesome Sh a few weeks ago for an outdoor music event. Whilst I was working on social media, the Awesome Sh team were busy building the “AwesomeWall”. So much more than a bunch of hashtagged word-based tweets, the wall surfaced images from Twitter, Facebook and Instagram were uploaded and hashtagged throughout the event. To my mind this marks another step change in tools for live user engagement for brands.
I asked the team to do us a little guest blog about the story behind the technology:
It all started with a Lolcats hack
AwesomeWall was born from the internet’s love of cats. It started as a quick hack from the We Make Awesome Sh (WMAS) team back in 2011. Seizing on tech opportunities as they offer themselves up, right after the release of the Instagram API, they built …