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Nano creators

Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much of their marketing budget. [si_guide_block id="115521" title=“Access our Quick Win – How to set up a micro-influencer campaign" description="Our micro e-learning course covers everything you need to know about micro-influencer marketing and how to get started with your influencer campaign"/] In 2019, there’s no need to be a world-known celebrity to affect consumer buying behaviour. With a great number of sponsored posts on Instagram, modern customers trust real and authentic personalities more than ever, so it’s no wonder that ‘nano-influencers’ campaigns are on the rise. Nano-influencers — those who are common social media users with less…

Which creators to use to raise brand awareness and maximise your ROI

In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018 (Linqia, 2017). The industry is booming. As a relatively recent marketing trend, those who are new to influencer marketing may find the lingo may be a little confusing, and it may be hard to know who to use and when. [si_guide_block id="81741" title="Retail E-commerce Marketing Trends 2018" description="Get insight into 16 ecommerce trends for 2018, structured through our RACE Framework"/] The first phrase that must be defined is 'creator', versus the more commonly used, 'influencer'. Despite its name, those in influencer marketing generally tend to work more with creators than with influencers. Influencers are those social…