Which creators to use to raise brand awareness and maximise your ROI
In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018 (Linqia, 2017). The industry is booming. As a relatively recent marketing trend, those who are new to influencer marketing may find the lingo may be a little confusing, and it may be hard to know who to use and when.
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The first phrase that must be defined is 'creator', versus the more commonly used, 'influencer'. Despite its name, those in influencer marketing generally tend to work more with creators than with influencers. Influencers are those social…