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To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards

Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and employees the information they need at a glance, allow more time for BI analysis (rather than merely finding data) and can even shorten meetings to improve employee productivity. What contributes to good operational report format and solid dashboard design? Moreover, how should it vary from user to user? To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards. [si_guide_block id="116673" title="Download our Premium Resource – Measuring and reporting on client campaigns" description="Our guide shows you the building blocks of ‘data-driven marketing’, ensuring that data that is…

A case study example of applying the Smart Insights RACE framework to  measure customer engagement and marketing success

You probably already use—or at least have thought about using—some form of marketing dashboard to track and manage your analog and digital marketing KPIs (Key Performance Indicators). But how has it impacted your decision-making ability concerning customer engagement? And do you effectively leverage that data to help you manage all the most important marketing factors that drive success for your organization? I subscribe to the basic premise behind the Smart Insights RACE (Reach, Act, Convert, Engage) framework for organizing and tracking digital marketing KPIs as they relate to customer engagement, but I’ve expanded it to include analog marketing activities as well. [Editor's note: Since Kent Huffman wrote this post, Smart Insights have created a RACE dashboard based on Google Analytics to automatically…

Chart of the Day: An example of the 'Critical few' KPIs

To coincide with the release of an enhancement to our RACE digital marketing dashboard, today's Chart of the Day isn't published research around digital marketing. Instead, it's what I think is a nice, practical example of achieving focus through a marketing dashboard: The visual dashboard above is a well-known dashboard example, taken from the well-regarded source of sharing approaches to managing Digital Business - the UK government's digital service. Their article explains that when they're building a digital-by-default service like Carer’s Allowance, their team is continuously designing, testing and releasing changes to the live service to improve it and better meet user needs against critical KPIs of which standard usability measures like completion rate, user satisfaction and time to complete are…