Which are the technologies that are dominating the Marketing Automation space?
Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence and lead generation company SimilarTech and inbound marketing agency Bold Digital Architects.
The two companies recently teamed up to create a report on the State of Marketing Automation in 2017 and managed to draw up a couple of interesting conclusions.
Before we go into further detail, here’s a short overview for your convenience:
Six biggest technologies hold a total of 57 per cent of the market share.
A total of 482,765 websites have been using marketing automation technology last year, representing an increase in usage.
With more than a fifth of market share (21 per cent), Hubspot has the single largest market share.
B2B companies are most inclined on using marketing…