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Link building

Introducing the periodic table of linking building and acquisition

This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep up to speed with the best practice for sculpting a healthy backlink profile with this simple and easy-to-follow guide.

Is link building still relevant for successful SEO?

Yes, but not in the same way it was 10 years ago. The algorithms no longer rely solely on the quantity of backlinks to rank websites in search results. Experts still agree that backlinks are critical for conquering SEO, however, many other factors now come into play - localization, mobile, contextualization of on-site content to name but a…

How link reclamation is the best way to save SEO rankings

Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around the first Penguin release). A lot of the conversation surrounding backlinks and link building is centered on how to build new ones, and that’s a good conversation to have. But it’s missing an important part of backlinks: maintaining existing links. Here’s the Google Trends graph for “link building” over the last 5 years:

What is Link Reclamation?

Link reclamation is the process of finding broken or removed links to your site and fixing and replacing them with updated URLs. While not as flashy as link building, link reclamation is a vital part of getting the most out of your link profile and maintaining…

Creating great assests should be the cornerstone of your SEO strategy. Here's how to make them without going mad.

Is it getting difficult to come up with a new topics for your blog posts? Do you struggle to write even 500 words a day? Or maybe writing too much has taken a toll on you. Yet you carry on, trudging through word after word because you want backlinks, to get backlinks, you need content. What if I told you that it’s possible to create outstanding content without any writing? As I’ll show you below, there are tons of linkable assets you can create without ever stringing together more than a paragraph.

What are Linkable Assets?

First, let’s answer a simple question: what exactly are “linkable assets”? Linkable assets are essentially high quality content pieces you can use in your outreach to get links, or to attract links naturally. Think of them as parts of your website that…

Using SEO analysis tools to identify linking opportunities

In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I'll start by introducing what you should look for in quality link sources and then in Part 1 of this two part article, I'll cover how to select domains to target through link-building tools. In Part 2 I'll drill down to cover how to analyse existing links using web analytics tools.

Not all links are born equal

You'll know this! The impact of a link rests on several factors, not least the reputation of the website it resides on. Search engines place a great deal of importance on quality, relevance and trust. This is a deliberately simplified explanation, but the three signals combined make a heady cocktail of link love. My advice is that if you focus on these…