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There’s more to backlinks than link building and understanding this can help your site see the best results

By now, we are all pretty aware of the importance of backlinks and link building. In fact, it’s probably fair to say that any SEO strategy that doesn’t prioritize building backlinks, is one that will struggle to yield any long-term success. A cornerstone of SEO, link building is an absolute must for brands aiming to improve organic search rankings and maximize online visibility. Backlinks are still one of the most important SEO ranking signals, and actually, they correlate more with top-ranking pages than any other ranking factor. [si_guide_block id="35519" title="Managing SEO playbook" description="Our digital marketing playbooks helpin you quickly review the main activities you need to work on and get better results from different digital marketing channels. Use our SEO playbook to see what tasks you…

Using SEO analysis tools to identify linking opportunities

In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I'll start by introducing what you should look for in quality link sources and then in Part 1 of this two part article, I'll cover how to select domains to target through link-building tools. In Part 2 I'll drill down to cover how to analyse existing links using web analytics tools.

Not all links are born equal

You'll know this! The impact of a link rests on several factors, not least the reputation of the website it resides on. Search engines place a great deal of importance on quality, relevance and trust. This is a deliberately simplified explanation, but the three signals combined make a heady cocktail of link love. My advice is that if you focus on these…