People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social.
It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? No. The only thing that has changed is the way users share content.
Conversations are moving from public feeds and timelines to private messaging apps. In fact, 63% of users use messaging apps to share content or information.
[caption id="attachment_143623" align="alignnone" width="640"] [Image source: Global Web Index][/caption]In a nutshell, people are moving away from Facebook and Twitter. Instead, they’re sharing content on WhatsApp, FB Messenger, emails, and other private messaging apps. These private channels are referred to as “dark social.”
Understanding dark social
At some point, all of us…
Real-world client date shows the most crucial sources of traffic for e-commerce websites
Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground.
Wolfgang Digital have a useful E-commerce 2019 KPI report based on data from their European and US-based international clients. It's based on an analysis of over 250 million website sessions and over €500 million in online revenue over the 12 months from July 2017 to June 2018.
The data clearly shown the importance of paid and organic search marketing which account for over 50% of retail visits. Email marketing and social media are surprisingly low in comparison - they may be under-represented depending on how well tracking of these channels has been set up in their retail clients. Social media traffic is significantly higher in…