Applying the RACE Framework to eCcommerce
The eCommerce sector is soon to be hit with one of the greatest opportunities of the year. Sales, brand awareness and loyal customers are all opportunities to address within this festive period.
Last year, eCommerce Black Friday sales hit an estimated £4.3 bn in the UK. The growing popularity of Black Friday amongst shoppers opens opportunities for eCommerce businesses that do not usually use discounted offerings (to maintain customer perceived brand equity and quality) to get involved with the heightened retail buzz.
Within this article, the RACE framework is introduced and applied within the context of Black Friday and the e-commerce sector.
Breaking down your Black Friday marketing strategy will give your e-commerce marketing initiatives a concrete structure to thoroughly approach, identify, and meet your outlined Black Friday objectives.
The RACE Framework, Black Friday, and eCommerce
The RACE framework takes into account all aspects of the customer journey,…