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Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America

Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors. From reviewing thousands of stats sources over the years, we've found that there are a very small number of quality online marketing statistics sites and sources which are updated at least annually and have a representative sample size from different countries. Business Members can use our quarterly 2020 online marketing statistics compilation, aimed at saving you time when you need the latest stats for a presentation or report you're working on against a deadline. This guide contains a full rundown of…

Semantic Web, Knowledge Graphs, Social Media and Memes

As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This year I stumbled over the ACM Conference on Hypertext and Social Media. In case, like me, you didn’t know, the ACM (Association of Computing Machinery) is a major international organisation focused on ‘Advancing Computing as a Science & Profession’. Their members include Vint Cerf, Sir Tim Berners-Lee and many of the computing great and good. They hold 170 conferences a year and have 37 Special Interest Groups, including Hypertext and Social Media.

Academic research source: ACM Digital Library

They also have a Digital Library that contains a wealth of significant academic articles about fake news, analysing Twitter data, bots and big data, privacy and artificial intelligence, as well as every aspect of applied…

A review of research discussed at the Academy of Marketing 2016 Conference

[caption id="attachment_76622" align="aligncenter" width="640"] Academic research example into digital marketing with branded storytelling from Microsoft[/caption] The Academy of Marketing Conference is the annual gathering of marketing educators and researchers from across the globe based at a different university in the UK each year. This year’s event took place at Newcastle Business School and was chaired by Professor Fraser McLeay, along with Professor Helen Woodruffe-Burton and Dr David Hart. Over four days delegates explored 25 different aspects of marketing, from Arts and Heritage and B2B marketing, from Political marketing to Travel and Tourism. The research feeds back into digital strategy and has an impact on how we deliver marketing. My own favourite is, unsurprisingly, the E-Marketing and Digital marketing track. Attending is a great way of staying ahead and ensuring I’m not…

A report from the 9th International AAAI Conference on Web and Social Media (ICWSM), Oxford, Spring 2015

Over four days in Oxford, the 9th International AAAI Conference on Web and Social Media (ICWSM) took place, at the Mathematical Institute. The event sponsors include Facebook and Yahoo and it’s not a huge conference, just over 250 researchers in computer science and social science who gather to “share knowledge, discuss ideas, exchange information, and learn about cutting-edge research in diverse fields with the common theme of online social media.” I’d stumbled upon the conference whilst reading articles for my PhD. The conference is often in far flung locations (2016 it’s Cologne, 2017 it could be Montreal, Doha or Seattle) and discovered it was taking place in the UK. I managed to attend just one day and sat through 20 presentations. Here’s what I discovered.

Beware of trolls

Justin Cheng of Stanford University and others are researching ‘Antisocial…