Semantic web

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it?

Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. What is semantic search (also referred to as "semantic SEO") and how can it help improve organic search visibility? Here's what digital marketers should know about semantic search. [si_guide_block id="5750" title="Download our Individual Member Resource – Successful SEO guide" description="If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality visitors who want to do business with you to your site."/]

What is semantic search?

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model, i.e. a hierarchy among concepts as well relationships (connectivity) among concepts and entities…

Semantic Web, Knowledge Graphs, Social Media and Memes

As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This year I stumbled over the ACM Conference on Hypertext and Social Media. In case, like me, you didn’t know, the ACM (Association of Computing Machinery) is a major international organisation focused on ‘Advancing Computing as a Science & Profession’. Their members include Vint Cerf, Sir Tim Berners-Lee and many of the computing great and good. They hold 170 conferences a year and have 37 Special Interest Groups, including Hypertext and Social Media.

Academic research source: ACM Digital Library

They also have a Digital Library that contains a wealth of significant academic articles about fake news, analysing Twitter data, bots and big data, privacy and artificial intelligence, as well as every aspect of applied…