Twitter Advice for those just starting off with the platform
You'll know that Twitter is a platform worth taking seriously as these statistics show:
Twitter has 316m monthly active users. (Source: Venturebeat)
500m tweets are sent per day. (Source: Expand Ramblings Report)
80% users access Twitter on mobile. (Source: Statista)
Given these stats, it's no surprise that Twitter is being used by different types of businesses to promote their brand, connect with their target audiences and boost social conversions.
In fact, in a blog posted on Adweek.com, writer Shea Bennett reports that almost 67% Twitteratis buy from brands they follow on Twitter. So, what does it mean for startups and small business owners? This means that Twitter is not going away anytime soon and is going to establish a cobblestone bridge between businesses and potential buyers.
Businesses with all kind of…
The latest figures comparing the popularity of social sign-in on different platforms
Social sign-on continues to evolve. The latest reports from social sign-in platforms Gigya and Janrain show that Facebook continues to dominate social sign-in but is plateauing, whilst Google plus is starting to pull out of its long-term downward trend. The other players maintain their smaller shares of the market.
Facebook dominates social sign on when it comes to mobile applications, but the picture is more diverse when it comes for media/publishing websites.
For more information on latest social sign on figures see the latest report from Gigya.
Original post - February 2013: Google+ introduces Social Sign-In
I've explained before why I see social sign-on as a significant…
How technology can boost the effectiveness of your event
If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience what you have to offer. A study by Regalix showed that 54% of B2B marketers said that event marketing was a significant tool when promoting their business - highlighting the fact that showcasing your brand at an event can have a significant impact.
Whether you’re attending an event or hosting your own tradeshow, event marketing can be invaluable when it comes to boosting your business - ensuring you leave with valuable new leads and industry connections.
Why trust in tech?
The world of technology is developing at an increasingly rapid rate and there is now an array of digital marketing tools that can…
Good quality pictures are key to getting your content shared, here's how to create them
The value of DIY visual assets cannot be overstated - they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as brand awareness and engagement.
Learn why your content marketing will not only benefit from visual aids, but also how you can achieve these without breaking the bank, and how they can generate increased traffic and engagement for your brand.
Increasing audience engagement with an image
According to Buffer, tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets than those without - while , Facebook posts which include photographs receive 39% more engagement than those without.
By adding visual aids to your blogs, your content is not only more likely to be read, but…
What is Marketing Automation?
Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. As more and more MA solutions start to appear, it is a great time to be thinking about what might work for your organisation. With that thought it mind, I’ve put together a guide to help you understand the key features, it’s uses and why it might work for you.
A definition of Marketing Automation
From the many definitions available on the internet, I’ve chosen this one from Gleanster as it gives a clear idea of what technologies are included and what the core purpose is.
“Marketing automation software…
When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes.
Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the rise in entertainment spend is predicted to continue for some time. Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.
Cinemas are being hurriedly constructed and theme parks are booming as both local and foreign enterprises battle for a share of the market.
Theme parks are increasingly popular in Asia and in the last decade two of China’s theme attractions have entered the world’s top ten in terms of visitor numbers. About a third of the world’s…
Use the latest Facebook ads with ease
There's been an exciting new development in the world of Facebook advertising - video ads made up from a sequence of static images. They are called Slideshow Ads and are an option for a number of the common ad objectives.
Video has been where it's at on Facebook for some time now. And new (novel) ad formats generally tend to get good traction anyway, so I decided to try one in anticipation of our Black Friday sale at Musicademy.
What you need
A series of static images
Power Editor (and a bit of knowhow on using it)
Copy, landing page etc etc as per usual
What you do to create an ad
Create your Campaign and Ad Set (targeting, etc) as you usually would in Power Editor. Check the Instagram placement at Ad Set level if you want the ad to show there too.
Create an Ad - select "Ad with…
Get the basics of your onboarding strategy right
In my experience as a marketing professional, potential customers almost never just decide to walk away from a purchase - unless given sufficient reason to do so. And, if you’re wondering how a promising list of leads managed to slip through your fingers, it might be time to refocus on the basics of your onboarding strategy.
While there isn’t a definite methodology for conducting 100% watertight onboarding strategies, certain fundamentals exist that should remain top of mind during this seminal stage of your hopefully long and prosperous relationship with your customer. So, here are a few back-to-basics considerations if your leads and sales funnels are dwindling.
Is my offering correctly aligned to my market?
If your sales, marketing and product teams look to each other for the answer to this question, there’s a problem. Product alignment is the first – if not most…
Get more from your data with these answers to frequently asked questions from email marketers
Digital marketers love their statistics and are always looking for that next piece of insight to drive their business forward.
As Data Insight Manager at Communicator, I work daily with leading brands and I’m often contacted by Digital Marketers with a whole range of questions. Below are the three most popular questions I’m asked, with some actionable tips to help you make more impact.
Question 1: The big one! “When is the right time to send my emails?”
There’s no simple answer to this. As you can appreciate from the sheer scale of differences in businesses, brands, customers and even the devices they use, there’s (unfortunately) no one size fits all approach.
The send time is a vital piece of email campaign building which is often overlooked. After you’ve built countless emails, chosen your images and text then proof read…
Using the right technology is key to optimising multi-channel retail strategy
Understanding the full impact online activity is having on offline sales has become something of a holy grail amongst marketers. Online advertising platforms, whilst bringing far greater measurability for those customers who click and convert online, cannot yet integrate all offline sales that have been influenced by web activity.
It’s certainty a pressing issue. According to a Forrester study, more than 50 percent of U.S. offline retail sales will be influenced by the Internet by 2017; a practice known as webrooming. Those web-influenced sales will also rise to $1.8 trillion, up from $1.2 trillion in 2012 – to put that into perspective, total ecommerce sales alone are set to reach $370 billion by 2017.
Another study also charts the rise of the showroomer: those who browse in-store before making a purchase online. There are multiple reasons why consumers might engage in…
