What does Facebook Home mean for Marketers?
Mark Zuckerberg finally unveiled Facebook's mobile device strategy earlier in April.
After a continuous swirl of rumours speculating the arrival of the Facebook phone from when All Things D first reported on project ‘Buffy’ back in 2011, rather than building its own smartphone, as originally anticipated, Facebook has launched Home, its new software for Android operating systems.
The app will see users’ traditional home screen and menu replaced with ‘CoverFeed’, which displays Facebook notifications, images and message.
So why the decision to create software rather than hardware?
Free to download, the app can effectively be accessed by any of the 680m mobile users who own an Android device. As Zuckerberg said himself: 'We're not building a phone, and we're not…
Check the effectiveness of your company page with the new mobile page layout
Value/Importance: [rating=3]
Recommended link: Facebook new mobile layout
Our commentary on the new Facebook mobile design
Facebook has always worked hard to optimise mobile customer experience since this is a common access mode. In this update announced on 23rd April it has updated company pages so its users can find information efficiently on their mobile devices.
It's now live and these are some of the changes we can expect to benefit from:
More prominence of most used features and information such as photos and location - relevant for multichannel retailers.
The Top page now includes our 'Likes, Call Message and Share'.
Page owners will see benefits including their important posts (offers and videos) appearing higher on their page on mobile devices and easier switching between public and admin views.
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Practical advice on WHO you need to execute your content marketing strategy
Many content roles I see are the domain of trained Journalists and Copywriters, but this doesn’t always add up. On the web, many of the best examples of engaging content, and certainly the most sharable, are visual in nature, and often application based. Thus creating content teams made up of skilled writers will limit success.
If you have a large site, with hundreds (or perhaps thousands) of product pages that need writing, then hiring copywriters to get the job done makes good sense. But if you’re also looking to create a good blog, regular email newsletters and possibly applications that integrate with social networks, then you’re going to need some Designer / Development resource as well.
If things are going to be promoted well, then a Community / Outreach Manager would be useful. Finally, to measure…
Tools for managing the content marketing process
In 2013, content marketing is receiving more attention than ever and there are a growing number of tools to manage it.
We thought this infographic by Content Amp provides a nice visualisation of different types of tools to help manage how content is accessed, shared and analysed.
Although it's a little overwhelming, we think the top-level groupings of technologies are useful if you're reviewing the tools and process you use to manage your content marketing.
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Online video content creation and placement options
Video is quickly becoming the most sought after marketing content with higher user engagement than any other medium. Video content is a popular marketing tactic utilised by 87 percent of marketers to improve engagement with consumers, according to a study by Outbrain. This increase in content creation gives customers better insight into businesses and their products.
Video on a Global Scale
You will probably know that YouTube is the second largest search engine in the world. With over four billion hours of video watched every month, it provides endless opportunities for marketers.
Those four billion views on YouTube are coming from all around the world. YouTube’s statistics state that 70 percent of their visits are from outside the U.S. They’re localised in 61 languages across 53 countries.
Video localisation is an important aspect…
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24 Apr 2013
Ideas to humanise your online communications
As we all now become digital natives, it makes you step back and think and ultimately realise that those who follow us, will be born into a purely digital society, where eBooks and augmented reality will have gone from exotic to everyday.
Thinking about what this means in the future is intriguing, but it's equally interesting right here and now in 2013. Technology, software and the devices we use, have of course shaped our social and human behavior on a number of levels, from shopping, to leisure, to business. Lives are lived online, and the opportunity to have a live feed into the minds of those you care about is becoming a clearer reality. People are more willing to share and consume horizontally through their social networks, rather than vertically. The organic spread of ideas, relationships, and trade can now be observed and measured on scales…
A checklist of issues to consider in a responsive website redesign project
If there’s one thing that every Web and Digital marketing manager has had on their agenda in recent times it’s responsive design! Responsive Web Design has become the defacto standard of web sites in a very short space of time. But is it a silver bullet? Is it a magic cure for many digital illnesses our sites (and visitors!) have been suffering from? It certainly gives many challenges, and in this post I'll share 9 key issues that site managers need to talk through with their designers.
When I first started looking at the concept of responsive websites back in 2010 - I fell in love. This seemed like a proper working implementation of the “fluid websites” that were largely a dream back in the days when we were moving from table based layouts to CSS based ones.
Over the past…
A content marketing productivity tool for faster content marketing
[caption id="attachment_23960" align="alignleft" width="257"] Little Bird - a great way to find and learn about key people online fast[/caption]
If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your time during the different stages of the content marketing continuum, and improve your return on content marketing effort (ROE).
After years working as a publisher, I’ve now got a new job as a startup CEO, managing a content marketing agency, as well as doing the digital marketing for a…
Creative Content Marketing with Lee Odden: Connecting Brands with Receptive Consumers
This Friday April 12th 2013, join Lee Odden, CEO of TopRank Online Marketing and author of Optimize for a free Smart Insights webcast on Creative Content Marketing - view here. In this post Lee introduces 5 ideas for creative content marketing and will expand on these with examples and more tips in the webcast.
In the webcast Lee will teach webinar participants how to Get Better Results with Creative Content Marketing. It’s a topic he knows well, in practice at his agency and as a marketing thought leader sharing his content framework at major industry events from London, England to New York City.
Alongside conversion rate optimisation, content marketing is this year’s top priority for digital marketers. It’s no wonder; companies are tripping over themselves to be noticed over the deafening din of marketing noise facing an increasingly attention-deficit consumer.
In…
YouTube passes 1 billion monthly users showing the opportunity for video marketing
We think video is still an underused marketing tool for companies given its popularity with consumers and the many options for video marketing. As our new 7 Steps guide to video marketing explains, enthusiastic adopters are using it to improve SEO rankings, site engagement and customer conversion. Our guide shows how to create and implement a strategy to make the most of the opportunity from video marketing.
As an example of this opportunity, Paul Roger's recent post on using products to increase conversion rate showed the power of video to persuade consumers about a product. For example, Matt Lawson, Head of Conversion at ao.com explains:
“Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5%…
