Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off
When it comes to social media marketing, you need all the help you can get to stand out and get results. The competition is fierce and your budget is limited, so you need to make the most of your time and resources in order to make ensure your efforts are paying off.
You need to find out what strategies actually work.
Where your audience is online.
What your audience actually wants to hear from you.
And so, so much more. You can do much of this with one simple "trick": leveraging UTM tracking links.
In this blog post, I’m going to show you how to use UTM tracking links on social media to help boost your results.
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Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality
If you’ve spent even a few minutes on social media, one thing becomes clear: people love visuals.
Visual content gets more shares and greater engagement – in other words, it gets noticed and it gets people to act, whether it’s to share your post, leave a comment or click on a link. But what happens if you’re not a designer? How do you create as many social media graphics as you need to without spending a fortune?
Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality.
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Average just won’t cut it...
95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Facebook since its conception. The need for brands to stand out in the digital era is obvious, yet every day you’ll see generic and uninspiring images carelessly repurposed across the web.
Even household brands fall into the trap: at Picfair, we frequently run reverse image searches of globally-distributed magazine covers to show just how frequently an image has been used. This lack of care shown when selecting imagery runs the risk of brands not only appearing inauthentic but also minimising cut-through on crowded news feeds.
So how can brands ensure their visuals stand out?
1. Be bold
Tapping into trends can work wonders, but it’s also good to break the rules…
An introduction to getting visibility in social streams by understanding the algorithms used by Facebook, YouTube, LinkedIn and Pinterest
Google was the first major search engine to use a sophisticated algorithm to determine the relevancy of web pages in search results. Their ‘PageRank’ algorithm – together with a ton of other SEO ranking signals – became synonymous with the search engine and rendered many of the incumbents useless. Goodbye Excite and Lycos.
Most social media marketers will be aware of the mysterious and ever-changing ‘EdgeRank’ algorithm employed by Facebook. I have written before on Smart Insights on the ranking / visibility factors for EdgeRank in Facebook’s news feed ranking algorithm which determines whether your post is worthy of dissemination and to whom. EdgeRank is also responsible for the way in which older (but apparently popular) updates often appear on top of newer pieces of content on news feed.
EdgeRank is not dissimilar to Google’s PageRank algorithm which is…
Are you using these quick wins for social media?
A lot of businesses are now aware of the importance of building a community when it comes to social media marketing. Because of this, marketers are using more sophisticated strategies to maximize the use of online tools to initiate engagement and interaction with their customers. But not all are reaching the results that they want in terms of exposure or traffic.
If you’re still looking for more effective ways to use social media to your advantage, you need to use advanced techniques in reinforcing your marketing message. If you find your results underwhelming and you still don’t know what to do next in creating online presence, here are some of the advanced strategies you can use for your social media marketing efforts.
1. Find out the type of content that’s popular with your competitor’s audience.
It’s no secret that marketers monitor each other’s websites to…
7 techniques to saving hours each week on social media updates
So, what you're saying is you just don't have time for social media, right? You've been on all the courses, you've read the 'How to' books, attended all those breakfast seminars - you know you should be using LinkedIn and Twitter, perhaps even Facebook and you've created your profiles/pages but now you've forgotten about them, save for the occasional tweet, post or comment you leave in a group discussion thread. Why is this happening?
It could be simple, you're probably not devoting the right amount of time to doing the right things to make social media work for you effectively.
What's the solution? Well you could outsource some of your social media activities but then there's a cost involved in doing so…
Going Social - what does it do to your brain?
Gone are the days when we received advice from our friends and neighbours on a ocial media treet corner, or perhaps at the most recent neighbourhood block party because face-to-face conversations are becoming a thing of the past. I must admit that I have texted my friends from the next room on more than one occasion.
Back when I was an adolescent, baby boomers like myself grew up with telephone conversations with a phone which was anchored to the kitchen wall, and further restricting us with a twisting and tangled cord. Now landlines are also becoming extinct with almost half of us ditching them completely for our wireless and hand-held devices.
Enter the world of Social Media
This is where social media comes into the picture, as now our dialogues have shifted to these platforms.…
8 ways to integrate social media into your email marketing
Rather than email becoming obsolete, widespread use of social media updates via email has, in many ways, reinforced how email is an even more powerful marketing channel. I'm sure many of you already use email and social media separately to help promote your business but how many of you integrate your social media and email marketing?
Including and promoting social sharing or share with your network options in an email campaign is beneficial for a couple of reasons:
They extend the reach of your emails: The more people who share your email, the more potential you have for opens, clicks and conversions.
They provide an opportunity for list growth: The more eyes on your emails, the better chance you have of gaining new subscribers.
So how do you integrate email and social media? Here…
A briefing on modern social selling
The age of social selling is upon us, although one could argue that it's always been that way. When people make a purchase they tell others. When people have a good or bad experience with a brand they tell others. When people love your products or services they tell others. It's safe to say that people love to share, which is exactly why social networks are so popular.
Selling has always been social, but networks like Facebook and Twitter take that element and amplify it. Today's social selling is completely different, and when you implement it properly, it can do wonders for your brand.
What is modern social selling?
The modern form of social selling involves integrating sale prompts or direct links via social profiles. For example, Amazon allows Twitter users to add items to their shopping cart…
Are you missing out through not advertising in social media to ensure content success with Paid Social Amplification?
In our industry, good content is invaluable. But good content is also hard work.
From planning to Quality Contro, content must be researched, nurtured, analyzed, and improved on an ongoing basis to make it as suitable as possible for your target audience. But if no one is finding your content, then regardless of the quality, it won't have an impact on your business's bottom line. This is where paid amplification comes into play.
[Editor's note: The Smart Insights research report on Managing Digital Marketing in 2014 showed that many businesses are looking to increase their paid advertising on social media this year, so we hope these tips on how to do this are helpful]
Pushing targeted eyeballs to quality content is something our team has had success…