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Rich Pins helps Ecommerce businesses link Pinterest boards to product sale

Author's avatar By Susanne Colwyn 19 Aug, 2013
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Examples of how the new Rich Pins in Pinterest are being used in retail

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Recommended link: Pinterest releases Rich Pins

Pinterest recently released a new feature called ' Rich Pins' which allows companies to add Product price and availability information to their pins. We thought it worth alerting readers to, since it appears to provide a useful way to link Pinterest pins more directly to prompt purchase.

Ecommerce businesses, particularly in fashion and style categories are increasing their traffic and sales orders via Pinterest - according to this research from Shopify, visitors referred from Pinterest are 10% more likely to buy compared to other social networks.

Given this, it's common practice for retailers to feature products with the relevant URL to drive pinners back to their website to purchase.  This pin from HomeDepot shows this. The new Rich pins feature now adds pricing and stock information.

homedepotpinterest

New Rich Pins falls into three categories:

  • 1; Product pins; these include real-time prices, stock availability. visible links to product pages and purchase locaters.
  • 2. Recipe pins: provide ingredients, cooking times and information on serving.
  • 3. Movie pins: ratings, reviews and cast details.

Here are some examples of companies already using the rich pins. So if you are looking to improve your engagement, you will find practical steps on how to apply it to your Pins by reading the two markup options - oEmbed and Semantic markup on the Pinterest developers site.

  • Product Pins

The information available in Product Pins is shown in this recent example from the Pinterest blog where Pinterest notified Pinners that they will now automatically receive email alerts on Price drops related to products they have pinned.

Pinterest-Price-Drop-Alerts-Example

  • Recipe Pins

Whole Foods Market are already sharing additional recipe information on their pins which in turn will increase their repins. This is great for retailers, authors of books and restaurants willing to share their ' secret tips'.

wholefoodsmarketpinterest

  •  Movie pins

Rottentomatoes are using movie pins to share information on cast members and ratings.

007skyfallrottentomatespinterestmoviepin

Auhtor's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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