Using Talkwalker Social Search for social media listening
Recommended link: Talkwalker Social Search
Who are the most important influencers in my sector? What types of content are most popular for sharing? What social media strategies are my competitors pursuing?
Answering these question is a concern for any social media marketer trying to review and identify tactics to improve their social media and content marketing.
To help answer these questions there are literally hundreds of social media listening / monitoring tools options available. Of course, many of these services are paid for which rules them out for many smaller and mid-size businesses.
If you were looking for free social media insight, then the two most popular tools we have previously recommended are Social mention and Topsy. For free tools, these can be a great help in finding the most influential sharers or content and the most effective types of content. My preference for reviewing Twitter sharing is Topsy although since this was purchased by Apple, it’s not clear for how long it will be available.
However, you can expect free tools to have limitations. For Social Mention and Topsy there are several limitations including:
- Limited time frame
- Limited country selection
- Limited filter selection of different types of social content
There is now a new and, it seems at first look, a better alternative. It’s Talkwalker, a European company based in Luxembourg.
It has been available as a paid service for several years, but it has recently changed to a Freemium model with free and Pro versions.
Talkwalker seems to offer a wider range of insight, functions and filters than other free social media monitoring tools including:
- Specific filters for News, Blogs, Facebook, Twitter and YouTube
- Evaluation of influencer levels of reach and engagement
- Coverage of different themes
- A more comprehensive database of up to 1 year
So what’s it missing? Be aware that there are still big limitations like page and content analytics, historical data access and storage, other social networks like Google+, LinkedIn and Instagram.
That said, it still looks a great addition to the social media marketers’ toolset. How does it look to you? Perhaps you have another free social media tool you can recommend?