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Talkwalker: a review of a new, free social media monitoring tool

Author's avatar By Dave Chaffey 11 Jun, 2014
Essential Essential topic

Using Talkwalker Social Search for social media listening

Value: [rating=5]

Recommended link:  Talkwalker Social Search

Talkwalker review

Who are the most important influencers in my sector? What types of content are most popular for sharing? What social media strategies are my competitors pursuing?

Answering these question is a concern for any social media marketer trying to review and identify tactics to improve their social media and content marketing.

To help answer these questions there are literally hundreds of social media listening / monitoring tools options available. Of course, many of these services are paid for which rules them out for many smaller and mid-size businesses.

If you were looking for free social media insight, then the two most popular tools we have previously recommended are Social mention and Topsy. For free tools, these can be a great help in finding the most influential sharers or content and the most effective types of content. My preference for reviewing Twitter sharing is Topsy although since this was purchased by Apple, it’s not clear for how long it will be available.

However, you can expect free tools to have limitations. For Social Mention and Topsy there are several limitations including:

  • Limited time frame
  • Limited country selection
  • Limited filter selection of different types of social content

Talkwalker review

There is now a new and, it seems at first look, a better alternative. It’s Talkwalker, a European company based in Luxembourg.

It has been available as a paid service for several years, but it has recently changed to a Freemium model with free and Pro versions.

Talkwalker seems to offer a wider range of insight, functions and filters than other free social media monitoring tools including:

  • Specific filters for News, Blogs, Facebook, Twitter and YouTube
  • Evaluation of influencer levels of reach and engagement
  • Coverage of different themes
  • A more comprehensive database of up to 1 year

So what’s it missing? Be aware that there are still big limitations like page and content analytics, historical data access and storage, other social networks like Google+, LinkedIn and Instagram.

That said, it still looks a great addition to the social media marketers’ toolset. How does it look to you? Perhaps you have another free social media tool you can recommend?

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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