Boost your marketing career!
Learn what skills will improve your prospects and transform your career with our
free workbook #MarketingSkills
I watched an online presentation this week by Jason Falls - he's founder of Social Media Explorer if you wanted to check him out - it's relatively basic stuff but he gave some great pointers about the different ways to measure social media and how goal setting is the first key to success.
I believe that it's important to put clear goals to any marketing including social media. You will hear some purists talk about "conversations" and social media is all about being "human", I agree 100% with that sentiment and yet not having a clear purpose and measuring progress seems crazy to me. Especially when you consider how can be to persuade senior management to release investment into 'new' areas like social media.
Although some guru's like Guy Kawasaki might disagree with me, my belief is that social media marketing has little impact without a plan - here's why:
Falls' explains that it's crucial to look at opportunities through what he calls a planning filter. This allows you to define what opportunities are right, to establish your goals and ensure they're aligned to wider marketing and your business strategy. Once you have this the developing measures is pretty straight forward.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Start the discussion on our community and social networks
Recommended Blog Posts
Guidelines for great creative from the world’s largest video sharing site At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing …..
6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups …..